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BizReport | Mobile Marketing April 26, 2012

Mobile Life: 1 in 8 share location via mobile for deals, discounts

Location-based services are tipped as being the biggest growing mobile feature among the world's billions of mobile users, according to a new study from research consultancy TNS, with many using the technology to secure deals and discounts.... >>

BizReport | Advertising archives March 30, 2012

Yahoo's implementation of Do Not Track begins

Yahoo has announced it will soon complete deployment of a "Do Not Track" solution across its entire network to allow visitors to choose if they want their online activity tracked for ad targeting purposes.... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Email Marketing June 17, 2010

Silverpop: U.K. winning 'inbox clutter' battle

Carefully crafted, relevant and consumer-centric email campaigns are crucial to maximizing ROI and improving overall results in today's crowded inboxes. A recent Silverpop study found that U.K. retailers are particularly savvy at ensuring their email messages rise above the clutter.... >>

BizReport | Ecommerce archives March 08, 2010

Online consumers inhabit digital "villages"

To ensure online success in the future, online marketers need to find out where on the Internet their audiences are lurking, according to new research from the Chartered Institute of Marketing (CIM) in the U.K.... >>

BizReport | Advertising archives November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the... >>

BizReport | Advertising archives November 03, 2009

Nielsen's PRIZM hooks up with online data platform

Proven offline techniques are finally being made available to online marketers to help increase the sophistication and accuracy of online consumer targeting.... >>

BizReport | Law & Regulation October 16, 2009

U.K. and U.S. to scrutinize behavioral and price targeting

Officials in the U.K. and across the pond in the U.S. are investigating whether or not behavioral advertising and individually-targeted prices on the Internet violate the rights of consumers.... >>