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BizReport | Blogs & Content September 16, 2014

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising.... >>

BizReport | Ecommerce September 11, 2014

Convenience, price drive affluent travelers to use travel service providers instead of OTAs

According to a new survey by market research company MMGY Global, almost half of affluent Americans prefer to use the services of travel service providers rather than online travel agencies to book travel.... >>

BizReport | Mobile Marketing September 02, 2014

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.... >>

BizReport | Ecommerce July 16, 2014

The Considered Consumer: Technology has slowed the path to purchase

The advent of ecommerce and associated technology is not speeding up consumers' path to purchase, it's slowing it down, according to new research from retail property firm Hammerson and analysts Conlumino.... >>

BizReport | Mobile Marketing July 11, 2014

Mobile 'untangles and enhances' the path to physical stores

Far from taking away from in-store purchases, mobile has been found to facilitate store visits and is just another step in the path to purchase, according to a new survey released by Gannett divisions G/O Digital and Key Ring.... >>

BizReport | Mobile Marketing May 20, 2014

Survey reveals importance of battery life to phone buyers

What is more important to purchasers of a new mobile phone - a large screen, fast processor or perhaps 4G capabilities? It's none of the above, according to a new study carried out by GMI, a Lightspeed Research Company. Phone... >>

BizReport | Ecommerce March 17, 2014

Bad consumer care puts businesses in the dog house for a year

How long would you hold a grudge against a company from which you'd received bad service or had your trust in them tested? According to new research from customer experience management company Thunderbird for some consumers that disappointment can last... >>

BizReport | Ecommerce February 24, 2014

Price-sensitive shoppers in UK seek out cashback deals

Britain is a nation of deal-seeking shoppers and finding the best price is now an ingrained habit, according to new research from global incentives and engagement firm parago. ... >>

BizReport | Ecommerce January 30, 2014

Mobile website and app experiences lagging behind desktop

A new survey from customer experience analytics firm ForeSee reveals that retailers' mobile sites and mobile apps are lagging behind websites in terms of customer satisfaction at a time when consumers demand a seamless and consistence experience across channels. ... >>

BizReport | Social Marketing January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring..... >>

BizReport | Advertising January 08, 2014

Stats in ads more convincing that celebs, finds UK survey

Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust.... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Trends & Ideas December 10, 2013

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark.... >>

BizReport | Ecommerce November 21, 2013

84% prefer shopping online to visiting a store

More than eight out of ten shoppers in the U.S. say that online shopping in a far better experience that visiting a physical store. Ebates.com's latest Holiday Survey reveals the reasons why. ... >>

BizReport | Email Marketing November 14, 2013

61% of brand emails opened on a mobile device

Movable Ink's latest consumer device preference report reveals that the iPhone accounts for more marketing email opens than Android devices, but warns against picking one OS over another. ... >>

BizReport | October 25, 2013

Americans obsessively check smartphones blissfully unaware of privacy issues

Americans are obsessed with checking their smartphones, according to a new survey conducted by Harris Interactive on behalf of mobile security company Lookout and Sprint, but they are worryingly unaware of their risky mobile behavior. ... >>

BizReport | Mobile Marketing October 17, 2013

Mobile experience still not comparable to PC, laptop

Around a third of website traffic now comes from a mobile device, and mobile users expect an experience comparable with that on a desktop. However, recent research has found that those expectations are not being met and lack of functionality... >>

BizReport | Advertising September 27, 2013

Consumers 7% more likely to click display ads during weekend

It's Friday and, according to a new study from Denmark-based consumer trends agency Adform, that means that over the next two days consumers are more likely to click on display ads.... >>

BizReport | Mobile Marketing September 23, 2013

Half of UK mobile web users unhappy with usability

Mobile users demand the same standard of website usability on their devices that they experience using the 'traditional' web, according to new research from multi-channel consumer engagement firm Eptica. However, many companies are failing to keep up with user expectations.... >>

BizReport | Mobile Marketing August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via... >>

BizReport | Ecommerce July 25, 2013

Showrooming: Amazon winning the war in-store

More than half of smartphone owners regularly check prices on their device while in a physical store, according to a new study from Parago, with Amazon the number one price comparison destination. ... >>

BizReport | Mobile Marketing July 12, 2013

Location-based mobile coupons tempt consumers in-store

Location-based mobile coupons are tempting consumers into stores, according to recent research by the U.S.'s largest digital coupon website, particularly when those consumers are in the vicinity. ... >>

BizReport | Internet July 09, 2013

Vengeance is motive for 23% of online complaints

Failing traditional customer service is the reason many consumers to turn social media to vent their frustrations, according to new research from Dutch social media company TNS Nipo, and for many it is the company's last chance to respond to... >>

BizReport | Social Marketing July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information.... >>

BizReport | Social Marketing July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for... >>

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