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BizReport | Loyalty Marketing May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. ... >>

BizReport | Ecommerce May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Internet April 12, 2013

U.S. youngsters tuning out AM/FM radio

While the middle-aged twiddle with the knobs on their radio sets, younger U.S. adults prefer to use Internet radio and streaming services, according to new figures released by the NPD Group.... >>

BizReport | Ecommerce April 11, 2013

7 in 10 U.S. consumers shop with the environment in mind

Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment.... >>

BizReport | Ecommerce April 03, 2013

Confidence in online shopping rises in China

A survey of people in the Asia Pacific region found that people in China are the most likely to shop online thanks to their confidence in the security of the channel while Indonensians top the mobile shopping rankings. ... >>

BizReport | Ecommerce March 26, 2013

Consumers prefer glossy print catalogs to social media as shopping info source

Think that consumers have turned away from print marketing? Think again. Two new studies reveal that print catalogs resonate with consumers more than their online counterparts or social media. ... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Mobile Marketing March 20, 2013

Snap happy mobile banking customers deposit checks via photos

The massive rise in adoption of mobile devices, and a growing acceptance of push mobile banking, is driving more consumers to pay their bills and deposit checks via smartphones and tablets. ... >>

BizReport | Mobile Marketing March 18, 2013

US homes house over half a billion Internet-connected devices

The number of connected devices in U.S. households has grown to more than half a billion, according to new data from The NPD Group's Connected Home Report, with increases in tablet and smartphone penetration driving up the numbers.... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Ecommerce February 20, 2013

Valentine's Day shoppers sought out bargains, last minute hotel deals

A new survey, conducted the day before Valentine's Day, reveals loved-up shoppers were big on ideas but short on cash, with most hunting out bargains and mobile users waiting until the last minute to book a romantic night away. ... >>

BizReport | Trends & Ideas February 15, 2013

80% of Americans support U.S. Postal Service mail delivery cut

A broad majority of Americans agree with the U.S. Postal Service's decision to cut Saturday delivery of first-class and other mail, according to a survey commissioned by the Service and conducted by Ipsos. ... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | Mobile Marketing February 06, 2013

Consumers want more from mobile banking apps

A national survey in the U.S. by customer interaction management firm Varolii Corporation reveals that consumer mobile banking expectations aren't being met by institutions using second generation applications. ... >>

BizReport | Ecommerce February 04, 2013

Valentine's Day surveys reveals what lovers are getting, and what they want

In its latest Valentine's Day spending survey, the National Retail Federation found that consumers will spend slightly more this year than last while a survey from Money Talk News found that spending time with loved ones outshines physical gifts.... >>

BizReport | Advertising February 04, 2013

Ads biggest Super Bowl attraction for 26.6% of viewers

For more than a quarter of this year's Super Bowl viewers it isn't the game that will be the big attraction, found the Retail Advertising and Marketing Association, it's the ads. ... >>

BizReport | Ecommerce January 31, 2013

93% of consumers consider real-time live help valuable to customer experience

A recent survey by LivePerson of almost 6,000 consumers across several countries has revealed that, while price and affordable delivery options play an important part in online purchase decisions, the online customer experience can make or break a sale. In... >>

BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | Trends & Ideas January 25, 2013

Television continues to dominate U.S. media usage

Today's choice of media is larger than ever before yet, according to new figures released by Nielsen, Americans' time is still dominated by televisions and desktop computers. Also just released is a report by Twitter analyzing their users' behavior while... >>

BizReport | Email Marketing January 23, 2013

Email: Misspelling names breeds consumer resentment

Obtaining a consumer's personal details can be like getting blood out of a stone, according to a new survey from YouGov commissioned by customer intelligence and marketing firm Emailvision. Even the promise of better targeted offers fails to coax a... >>

BizReport | December 10, 2012

66 million Americans have yet to begin holiday shopping

If you thought that most Americans had completed their holiday shopping during the Black Friday weekend, you'd be wrong. Results from The Consumer Reports Holiday Poll are out and they reveal that 66 million American consumers are yet to begin... >>

BizReport | November 22, 2012

Brits the most emotionally attached to their mobile phones

New research from the Internet Advertising Bureau (IAB) reveals more than 6 in 10 Brits find it hard to imagine what life would be like without their mobile phone.... >>

BizReport | Ecommerce November 20, 2012

80% plan to purchase gift cards this season

For the fifth year running gift cards will be the number one present this Christmas, according to new figures released by the National Retail Federation, with over 80% of shoppers buying at least one.... >>

BizReport | November 02, 2012

Play.com: Younger consumers seek customer service via social

While many UK consumers turn to email or the telephone for customer service, a new study from Rakuten's Play.com reveals younger consumers are more likely to turn to social.... >>

BizReport | October 30, 2012

Adobe: 0% like ads in apps, prefer ads on TV

Consumers believe adverts on television are more effective than those online, according to a new poll from Adobe, although more than half say most marketing is just a bunch of B.S. ... >>

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