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BizReport | Trends & Ideas archives January 23, 2017

UK shoppers choose supermarkets primarily on location, not price

While supermarkets continue to compete based on price, a new study in the UK by retail marketing firm TCC Global suggests that for consumers, location trumps cost when it comes to choosing which to visit. ... >>

BizReport | Ecommerce archives September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. ... >>

BizReport | Ecommerce archives November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45... >>

BizReport | Mobile Marketing October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care.... >>

BizReport | Ecommerce archives October 08, 2014

Savvy shoppers visiting several supermarkets in one trip to save money

The days of doing a big grocery shop in one location may one day become a thing of the past, according to recent research in the UK from food and grocery research and training charity IGD, with more consumers visiting... >>

BizReport | Advertising archives August 20, 2014

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies.... >>

BizReport | Mobile Marketing August 07, 2014

Consumers' mobile tracking fears allayed with incentives

Consumers will put aside mobile tracking privacy concerns if rewarded with coupons, sales promotions and shorter checkout times, according to a new report from ad engagement firm PunchTab.... >>

BizReport | Ecommerce archives July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Mobile Marketing June 23, 2014

Apps: Beware consumers' short attention spans

Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide... >>

BizReport | Trends & Ideas archives March 07, 2014

Research reveals consumers juggle multiple devices throughout the day

The more devices a person owns, the more they are likely to juggle between them throughout the course of a day, according to new research commissioned by Facebook and conducted by market research firm GfK.... >>

BizReport | Social Marketing January 29, 2014

UK 'Impatience Index' reveals today's wait-time expectations among consumers

New research reveals that, in the past decade, consumers waiting for a response from a business have lowered their tolerance of waiting times from 10 days to just 10 minutes. ... >>

BizReport | Ecommerce archives November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. ... >>

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