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BizReport | Social Marketing July 08, 2013

IAB UK reveals ROI of social media for FMCG brands

Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>

BizReport | Research January 21, 2011

Survey finds American still worried about work

A happy consumer is good for the brand. In university or grad school, most marketers learned a trope similar to that. Since the 2008 recession, brands have been looking desperately for happy consumers, but have had very little luck in... >>

BizReport | Research June 15, 2009

RBC: Hope for online advertising

The economy may still have problems but there is light at the end of the tunnel for marketers according to RBC Capital markets. After the company's tech conference, they reported a 'cautiously optimistic' outlook for online marketing. ... >>

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