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BizReport | Social Marketing February 13, 2014

User-submitted images important to travelers researching accommodation, sight-seeing

How many reviews do you read through before committing to a hotel booking or a table at a restaurant? A new survey, conducted by PhoCusWright for TripAdvisor, reveals all. ... >>

BizReport | Advertising September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Social Marketing September 04, 2013

Is Yelp's effect on bottom line worth the legal wrangling?

Recent research from Merchant Warehouse reveals that 93% of consumers who use Yelp typically go on to make purchases with the companies they research via the online review website. Perhaps dodging the legal bullets and dodgy reviews is a small... >>

BizReport | Social Marketing March 14, 2013

TripAdvisor first travel review site to reach 100 million reviews

With more than two million tourism businesses in more than 116,000 destinations across the globe, TripAdvisor has announced it is the first travel review website to reach 100 million reviews, a 50% year-on-year increase.... >>

BizReport | Ecommerce February 11, 2013

Fresh approach to product reviews launched

There's a fresh face in the online review crowd. The social product testing and review site's aim is to flip the product review world on its head by connecting companies and their products with passionate and credible consumers.... >>

BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

BizReport | October 23, 2012

Yelp's 'Consumer Alert' badge shames companies that mislead with paid reviews

Keen to put a stop to companies paying for positive reviews, Yelp has announced it will soon name and shame those that attempt it with their new "Consumer Alert" badge. ... >>

BizReport | Social Marketing September 03, 2012

Berkeley research reveals importance of online reviews to restaurant bookings

When two economists at the University of California, Berkeley, analyzed the relationship between online reviews and purchasing decisions, they found just how important online star ratings are to a restaurant's popularity and takings. ... >>

BizReport | Ecommerce August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a... >>

BizReport | Social Marketing July 23, 2012

Amassing Likes won't boost consumer trust

Just because a brand has a lot of Likes on Facebook, doesn't mean people will automatically trust it, according to new research from About.com. More attention is paid to what's happening on a brand Page and the input of friends.... >>

BizReport | Mobile Marketing March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals.... >>

BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Ecommerce October 04, 2010

Pew: Most American researching products online

Just one more reason to keep product information up to date and easily accessed: according to a new report from Pew Internet and American Life Project the bulk of Americans are researching product purchases online. ... >>

BizReport | Mobile Marketing August 13, 2010

App allows consumers to review in real time

Consumers talk. It is no secret, but the Internet has made it simpler for consumers to connect - with one another and with brands - through reviews. A new app may give brands a better handle on reviews by making... >>

BizReport | Social Marketing April 23, 2010

Viewpoints adds social sharing feature

The power of Facebook - and Twitter, MySpace, LinkedIn and a host of others - cannot be denied. Several studies have revealed that consumers are now sharing information through socnets and many are searching for information via socnets. How can... >>

BizReport | Ecommerce January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. ... >>

BizReport | Ecommerce September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a... >>

BizReport | Ecommerce March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews... >>

BizReport | Ecommerce February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

BizReport | Ecommerce December 19, 2008

Nielsen: Reviews read by 81% of consumers

Online reviews are becoming even more important when it comes to online shopping. According to a new report from Nielsen Online, consumers reviews are ready by 81% of online shopping. Reviews become even more important when you take into account... >>

BizReport | Blogs & Content December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. ... >>

BizReport | Research October 30, 2008

Housing slump forces home improvement SMBs online

Once upon a time home improvement contractors, such as painters, carpet layers and landscapers, were turning away customers and had little time for websites or online ad campaigns that would only serve to swell their waiting lists. How times are... >>

BizReport | Social Marketing October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better... >>

BizReport | Ecommerce August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or... >>

BizReport | Social Marketing July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that... >>

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