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BizReport | Ecommerce archives July 29, 2010
Family and friend recommendations no longer enough
Despite only 2% of consumers saying they would put trust in strangers the vast majority would double-check a friend or relative's product or service recommendation against the online opinions of, ironically, strangers. ... >>
BizReport | Ecommerce archives March 23, 2009
Report: Three R's influence online shoppers
School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews... >>
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