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BizReport | Advertising archives April 30, 2018

Expert: Brands must increase customer privacy

If the Cambridge Analytica/Facebook scandal has taught us anything it is this: that customer data privacy is lacking. That, according to one expert who believes businesses must begin prioritizing customer's privacy. ... >>

BizReport | Internet April 26, 2018

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. ... >>

BizReport | Internet October 09, 2013

Consumers: Top 3 tips to increase your online security

Okay, people be honest. When it comes to online security, many of us think it's all about the password, right? Unfortunately, passwords are only a small part of security in the online space. One online expert offers his advice for... >>

BizReport | Ecommerce archives April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>

BizReport | Advertising archives February 01, 2011

DMA enforces Advertising Option Icon program

Having spent the last few months educating businesses about their Self-Regulatory Program for Online Behavioral Advertising, the DMA has today announced it will now begin monitoring and enforcing their members' interest-based advertising efforts. Their tough-talking announcement threatens to expose any... >>

BizReport | Social Marketing June 30, 2010

Online behavior leaves social media users at risk

Even though recent events, such as the Facebook privacy melee, have brought online privacy to the fore, many users continue to do little or nothing to protect themselves from identity theft, according to a recent study from the Ponemon Institute.... >>

BizReport | Mobile Marketing November 16, 2009

BIGresearch: Not all consumers turned on by mobile marketing

Mobile marketing may not be as acceptable to consumers as once thought according to a survey recently conducted by BIGresearch, except perhaps among 39-year-old men. ... >>