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BizReport | Advertising June 19, 2009

Nielsen: Consumer goods increase online spend

Consumers goods advertisers are pushing more dollars online. According to new research from The Nielsen Company over the past two years consumer goods marketers have increased their online spend by more than 50% to reach just over $156 million. However,... >>

BizReport | Advertising April 13, 2009

Report: younger coupon clippers turn online

Although more than three-quarters (78%) of coupon clippers are still scanning the Sunday papers for the best deal coupons, a growing number of coupon clippers are turning to online outlets to feed their cash-saving habit. ... >>