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BizReport | Loyalty Marketing February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Research July 27, 2011

Bankers: Study finds consumers want more connection

In the financial world, many believe things haven't changed very much over the past 10 years. Because consumers still visit the bank to make deposits, or to get financial information those in the old school believe they don't need to... >>

BizReport | Loyalty Marketing November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the... >>

BizReport | Loyalty Marketing September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>