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BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Social Marketing April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands.... >>

BizReport | Advertising archives February 04, 2013

Ads biggest Super Bowl attraction for 26.6% of viewers

For more than a quarter of this year's Super Bowl viewers it isn't the game that will be the big attraction, found the Retail Advertising and Marketing Association, it's the ads. ... >>

BizReport | December 20, 2012

40% of consumers spend 5 - 10 mins making purchase decision online

Consumers aren't hanging around when making purchase decisions this festive season. New research from online retail firm Virginia Hayward reveals that today's fast-paced shopping environments are leading to swift choices.... >>

BizReport | December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

BizReport | December 03, 2012

Digitas/Brandwatch eavesdrop social to ascertain holiday gifting trends

Consumers use social to discover what others are recommending, to share their own recommendations with others and even to vent their frustrations. Retailers can use this consumer sentiment to predict market trends, as Digitas and Brandwatch demonstrate with their latest... >>

BizReport | Ecommerce archives November 21, 2012

Shoppers shun stores for online to get better customer service

Consumers pick ecommerce over bricks-and-mortar stores because, reveals the ClickFox 2012 Holiday Customer Service Audit, they feel they get better customer service online. ... >>

BizReport | Advertising archives September 20, 2012

Traditional banner ads 'not up to standard', say consumers

Rich media ads are three times more effective, according to Adform's latest Quarterly Media Barometer report, as Internet users become 'desensitized' to traditional display ad formats.... >>

BizReport | Mobile Marketing September 18, 2012

Consumer surveys increasingly completed on mobile devices

The number of people using mobile devices to complete online consumer surveys has more than doubled over the last year, according to new research from eDigitalResearch, signaling a need for researchers to ensure such surveys are suitably optimized across channels.... >>

BizReport | Mobile Marketing September 11, 2012

Smartphone adoption in U.S. led by teens

Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. ... >>

BizReport | Ecommerce archives September 10, 2012

Research: 96% of shoppers use at least one digital retail tool

A new study released by integrated marketing agency Ryan Partnership reveals that 96% of today's shoppers use at least one digital retail tool in their shopping process, with different tools used to achieve different goals.... >>

BizReport | Ecommerce archives September 10, 2012

Over half of U.S. shoppers use live chat prior to purchase

A recent report from Boldchat reveals the rise in use of live chat on ecommerce websites and how many turn to live chat to help make their purchase decision. ... >>

BizReport | Ecommerce archives August 27, 2012

Consumers to start holiday shopping early - are you ready?

Online retailers who still think they've got lots of time before Christmas to get their seasonal marketing strategies formulated and their websites ready for action had better think again. A new survey from RetailMeNot.com found that over a third of... >>

BizReport | Mobile Marketing August 21, 2012

InMobi: Mobile number one media consumption channel in U.S.

Media consumption and purchasing are moving to mobile, according to new research from mobile ad network InMobi. ... >>

BizReport | Social Marketing August 02, 2012

Pinterest gnawing away at time spent on other social media sites

Recent research from Compete discovered a 3% decrease in time spent by consumers on Facebook during June. The culprit, they say, is Pinterest. ... >>

BizReport | Advertising archives July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Mobile Marketing July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.... >>

BizReport | Ecommerce archives July 20, 2012

1 in 4 abandon online purchases due to forced registration

Do you require your website users to register with you before making a purchase? If so, you could be losing out on a heap of sales, according to new research from Econsultancy and Toluna.... >>

BizReport | Social Marketing July 19, 2012

Brands must up their social media response performance

More research highlights the expectations of consumers using social media to communicate with brands. Arnold Worldwide has shown that most consumers expect an answer to a question or comment left on social media.... >>

BizReport | Mobile Marketing July 17, 2012

IAB reveals ad receptiveness by tablet, smartphone users

Research shows that users of tablets and smartphones are tolerate of mobile advertising. New research by the Interactive Advertising Bureau digs deeper to reveal how receptiveness to advertising varies by device. ... >>

BizReport | Ecommerce archives July 12, 2012

Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com. ... >>

BizReport | Advertising archives July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>

BizReport | Mobile Marketing July 04, 2012

Talking on a mobile phone? How quaint.

Mobile phones were once purely a way to stay in touch when out and about. Today they are a digital "Swiss Army Knife" used as much, if not more, for web browsing and social networking than for talking to others.... >>

BizReport | Mobile Marketing June 28, 2012

UK: Consumer demand for mobile marketing ahead of supply

If you want to get your brand messaging to consumers' mobile devices, making the move before your competitors is critically important, according to new research from Velti and MobileSquared.... >>

BizReport | Advertising archives June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy.... >>

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