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BizReport | Ecommerce April 27, 2010

Consumers put more faith in online product reviews

Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study.... >>

BizReport | Advertising July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world.... >>

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