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BizReport | Ecommerce January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. ... >>

BizReport | Social Marketing October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air.... >>

BizReport | Ecommerce April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it?... >>

BizReport | Social Marketing January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. ... >>

BizReport | Loyalty Marketing November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all.... >>