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BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Mobile Marketing March 13, 2013

Convenience, speed, and ease of use puts apps ahead of mobile websites

It's a question often asked - which do consumers prefer - apps or mobile websites? The answer, according to technology performance company Compuware, is apps, by a long shot.... >>

BizReport | Mobile Marketing March 13, 2013

Are your online surveys mobile-friendly?

It's all about optimizing for mobile in today's on-the-go world. But, what about online surveys? According to SurveyGizmo's latest benchmark report, a significant rise in the number of surveys completed on a mobile device means they need a mobile makeover,... >>

BizReport | Loyalty Marketing July 19, 2012

Empathica: Few shoppers believe their feedback has an impact

When a consumer provides you with feedback, what do you do with it? More than half of consumers believe their feedback is ignored, according to new research from Empathica Inc. ... >>

BizReport | Social Marketing June 26, 2012

Study: Delight consumers with public customer service responses via social

For those marketers who haven't yet got the message that consumers expect a response from brands to which they complain or compliment via social media, here's another piece of research to further push the message home.... >>

BizReport | Internet June 25, 2012

Study reveals generational differences when leaving online product reviews

Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. ... >>

BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Ecommerce April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. ... >>

BizReport | Social Marketing April 11, 2011

UK firms fail to respond to consumers via social media

When a customer asks a question via social media, what do businesses in the UK do? According to new research from Internet consultants and tech firm Auros, there's a high probability that query will go unanswered.... >>

BizReport | Ecommerce January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. ... >>

BizReport | Social Marketing October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air.... >>

BizReport | Ecommerce April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it?... >>

BizReport | Social Marketing January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. ... >>

BizReport | Loyalty Marketing November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all.... >>

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