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BizReport | Ecommerce archives February 01, 2012

Study reveals importance of UGC to Millennials

If your retail website lacks user-generated content you could be missing out on a huge chunk of business from Millennials, according to new research from Bazaarvoice.... >>

BizReport | Advertising archives August 23, 2010

Older Internet users less likely to tolerate ads

New research from digital research firm Connect Insight appears to show that the older the Internet user, the less likely they are to engage with online advertising.... >>

BizReport | Ecommerce archives June 09, 2010

Marketers need to consider dynamics of multi-generational households

Around 49 million Americans lived in a multi-generational family household 2 years ago and partly due to the recession that number continues to grow. A new report from Luminosity Marketing introduces a new group of adult consumers adding to the... >>

BizReport | Research archives March 10, 2010

Mind the generation gap

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S. ... >>

BizReport | Ecommerce archives October 23, 2009

Have you met the omni-channel shoppers?

There's a new breed of shopper emerging that are empowered, informed and connected. They require marketers to embrace multiple channels and delve deep into the buying psyche of consumers. They are on the move and they spend more than most... >>

BizReport | Research archives May 27, 2008

The Digitally Savvy: Well heeled, well wheeled

According to new analysis from Scarborough Research, the “Digitally Savvy” across America dress well, drive luxury motors and have an above average household income. In a nutshell, they make great consumers.... >>