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BizReport | Mobile Marketing April 01, 2021

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as... >>

BizReport | Internet March 22, 2021

Study: Marketers relying on data platforms for connection

As more platforms allow consumers to opt out of data collection or simply stop collecting certain types of data, more marketers are in the date when it comes to audience analytics. It's why, according to a new Tealium report, a... >>

BizReport | Advertising March 12, 2021

Top 3 tips to improve data strategy

Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as... >>

BizReport | December 11, 2020

4 Data trends to watch in 2021

With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>

BizReport | Advertising November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right... >>

BizReport | Ecommerce October 27, 2020

How to use IP data to connect

There are many different kinds of data that can be used to target consumers, giving them a better digital experience whether they are shopping for holiday gifts or looking for entertaining content. But one type of data - IP data... >>

BizReport | Internet September 02, 2020

Study: Data age is here but many aren't prepared

Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>

BizReport | Internet October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their... >>

BizReport | Law & Regulation June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes... >>

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