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BizReport | Ecommerce March 17, 2017

Multiple data sources combine for 'Anatomy of a UK Auto Shopper'

New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical. ... >>

BizReport | Advertising January 06, 2015

Survey: Marketers want targeting, data, team building

While most marketers aren't going to tell their competitors exactly what is on tap for 2015, a new survey out from Conductor gives use some hints as to where marketers will spend the bulk of their efforts in the new... >>

BizReport | Advertising September 04, 2014

Partnership to improve data leveraging

Data is increasingly important, not just to create online campaigns but to serve relevant ads to engaged consumers at the right time and in the right place. A new partnership in the online space should give brands and marketers better... >>

BizReport | Internet September 03, 2014

Study indicates conservative data approach best

Data breaches like the recent Target scandal make all of us think harder about our private information. Are we safe enough? Should we take additional steps? What about the brands we choose to shop with, are they protecting us? ... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Trends & Ideas May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash.... >>

BizReport | Advertising April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>

BizReport | Internet June 20, 2012

Consumers willing to trade personal information for benefits, offers

Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture... >>

BizReport | Advertising May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>

BizReport | Ecommerce April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>

BizReport | Advertising March 30, 2012

Yahoo's implementation of Do Not Track begins

Yahoo has announced it will soon complete deployment of a "Do Not Track" solution across its entire network to allow visitors to choose if they want their online activity tracked for ad targeting purposes.... >>

BizReport | Email Marketing December 22, 2011

Email marketers realize importance of data, few using it

The importance of email's role in the marketing mix has repeatedly been proven but despite the length of time the channel has been around and the tools available to maximize list performance, many email marketers aren't unlocking the full potential... >>

BizReport | Social Marketing October 12, 2011

IBM: Marketers suffering data overload

Today's marketers have more consumer data at their disposal than they can cope with, according to a new study by IBM, yet the vast majority of it goes unanalyzed and unused. ... >>

BizReport | Email Marketing June 28, 2011

dotMailer report reveals shocking email personalization stats

Today's email marketers have access to customer data that enables them to better target their messages but, according to dotMailer's annual Hitting the Mark report, few in the UK are making the most of this valuable pool of information.... >>

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