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BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Search Marketing April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. ... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Mobile Marketing February 19, 2013

Nucleus: More than a quarter of travel website browsing via mobile

UK-based brand and digital consultancy, Nucleus, has released findings of a web browsing study that reveals over a quarter of traffic to travel websites now comes from mobile, a significant increase from six months ago. ... >>

BizReport | Mobile Marketing February 18, 2013

Study: UK adults research on mobile but buy via computer

Due to security concerns, a quarter of mobile users in the UK research a product on their mobile device but then go on to make a purchase on a computer, according to new research conducted for bss digital. ... >>

BizReport | Mobile Marketing January 29, 2013

More than two-thirds of consumers satisfy munchies with mobile

Mobile has wheedled its way into almost all aspects of day to day life including, as a new survey from Viggle reveals, satisfying appetites. ... >>

BizReport | December 07, 2012

UK consumers use multiple channels for news updates

A new study from mobile ad network Mojiva reveals Brits are the most frequent users of mobile news in all of Europe with over half checking at least two news sites or news apps each and every day.... >>

BizReport | Internet November 20, 2012

Study reveals impact of poor online video performance on viewer behavior

It's not just slow websites that cause consumers to abandon content. New research from the University of Massachusetts Amherst reveals how poor video performance causes viewers to abandon videos more often, view videos for a lesser time, and return to... >>

BizReport | Mobile Marketing October 12, 2012

Mobile to overtake TV to become first screen

As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.... >>

BizReport | Advertising October 11, 2012

Yesmail: Marketing campaigns deployed on wrong day, wrong time

With just 74 days until Christmas, the race is on to get marketing messages in front of online consumers. Marketers may have their creative, messaging and offers fine-tuned, but new research from Yesmail Interactive reveals campaigns are not being deployed... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Mobile Marketing August 01, 2012

Mobile users too engrossed to notice traffic, train tracks and.. bears

Mobile phone users display a worrying lack of personal responsibility while texting and walking, according to new data released by the Consumer Product Safety Commission that reveals the number of incidents resulting from "distracted walking" has risen considerably.... >>

BizReport | Ecommerce July 27, 2012

It takes 7 times longer to shop for fashion today than in 2002

Ten years ago the shopping process to find and bag up an outfit took half a day. Today, consumers take almost three and a half days to complete the same process, thanks to mobile and Internet technology.... >>

BizReport | Ecommerce July 13, 2012

SumAll reveals online shopping habits during summer slump

New York-based data analytics company SumAll has uncovered some hot summer shopping insights. Their findings may help online retailers keep their cool during the seasonal shopping slump.... >>

BizReport | Ecommerce July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>

BizReport | Advertising July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>

BizReport | Email Marketing June 26, 2012

Emails that don't render on mobile are ignored

A new report reveals that, while email open rates continue to increase, click rates are decreasing, because consumers that open email on their mobile devices aren't being presented with mobile-optimized content. ... >>

BizReport | Advertising June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Social Marketing June 01, 2012

UK: S-commerce revenues to double in next 5 years

Barclays' new Social Media Commerce report forecasts that, by 2021, more than 4 in ten of the UK population will be influenced by or using social media to make a purchase.... >>

BizReport | Mobile Marketing May 29, 2012

M-commerce quadruples in past two years

Over two-thirds of smartphone users now shop online using their device, according to new research from eDigitalResearch and Portaltech Reply, quadruple the number that did so two years ago. ... >>

BizReport | Ecommerce May 25, 2012

Consumers willing to wait longer for purchases delivered free

Research by business consulting company AlixPartners found that consumers don't mind longer delivery times when the shipping is free.... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Internet March 21, 2012

Website visitors form first impression in a fraction of a second

A company's logo can establish a clear identity and is the official identifying mark. According to a new study from the Missouri University of Science and Technology it's also the part of a website that draws the most attention from... >>

BizReport | Ecommerce March 07, 2012

Social media icons on shopping sites influence purchase decisions

Have you even hung around the pharmacy waiting for the checkout area to clear of people before buying that, errrr, special cream? If so you'll have a good understanding of why social media icons could have an effect on a... >>

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