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BizReport | Advertising archives October 28, 2019

Expert: How connected devices are changing data collection, use

By the end of 2020, some believe about 75% of US homes will have - and use - connected television sets, giving brands even more data about consumers' preferences, viewing habits, and lives than ever before. And, much of that... >>

BizReport | Internet January 09, 2019

3 IoT predictions for 2019

Mobile devices, gaming systems, computers, smart watches. The number of ways consumers go online continues to grow, as does the time spent there. According to one expert, in 2019, data will continue to be top of mind for most IoT... >>

BizReport | Ecommerce archives June 14, 2018

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from... >>

BizReport | Mobile Marketing January 12, 2016

Connected devices not yet living up to consumer expectations

Connected fridges, fitness trackers, smartwatches - do people really want them? According to new research commissioned by The BIO Agency, the answer is 'meh'. ... >>

BizReport | Mobile Marketing January 21, 2015

Study: Connected device security top consumers' concerns

Americans are more and more connected to their smartphones, tablets and smart television sets, but that connection also comes with worry. According to one new study privacy and security tops the list of consumer concerns about connected devices. ... >>

BizReport | Mobile Marketing December 21, 2011

Connected devices pushing mobile usage

While smartphones are pulling more consumers into the mobile web, connected devices - tablets - are pushing more usage. According to a new report from Millennial Media connected device ad impressions are up, as are WiFi ad impressions.... >>

BizReport | Advertising archives November 05, 2010

iPad users more engaged with advertising

As the iPad continues to dominate sales of connected devices there's good news for advertisers. According to new data from Nielsen, iPad users are more engaged with advertising than other e-reader, netbook or smartphone users and more likely to make... >>