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BizReport | Social Marketing March 08, 2010

Why community building is better than simple social marketing

When it comes to social marketing many brands are doing themselves a disservice by simply creating a social profile or tweeting deal ads to followers. Sure, this gives the consumer a reason to visit a website, but for a truly... >>

BizReport | Ecommerce August 12, 2009

New Yahoo website caters to coupon clippers

As more and more consumers turn bargain hunters, Yahoo launches a new site that points consumers in the direction of special offers and coupons. ... >>

BizReport | Internet March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community... >>

BizReport | Research December 04, 2008

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. ... >>

BizReport | Research March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites.... >>

BizReport | Advertising February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing.... >>

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