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BizReport | Email Marketing April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. ... >>

BizReport | Ecommerce archives March 20, 2017

Missed deliveries caused by delivery firms' lack of comms

Nearly one in four consumers in the UK say poor communication has caused them to miss a delivery in the past year, according to new research from Engage Hub. ... >>

BizReport | Trends & Ideas archives November 29, 2016

Study highlights importance of human interaction to banking customers

The importance of human interaction in an increasingly digital banking environment has been highlighted in a new report from call intelligence firm Invoca.... >>

BizReport | Trends & Ideas archives April 21, 2015

'Visually wired' disposition behind massive rise in infographic use

The amount of 'visualized information' online, particularly in the form of infographics, has risen a whopping 9900% since 2007, according to a new infographic that explains to marketers why brands and consumers alike love infographics. ... >>

BizReport | Social Marketing April 07, 2015

Can you identify with these six social media faux-pas?

Social media can be a godsend and a curse for small businesses. While it is inexpensive, it is also a skill and a commitment. Here are six of the biggest mistakes small businesses make when trying to make use of... >>

BizReport | Mobile Marketing March 28, 2014

Time spent daily on social networks up from 5% to 12%

In the last two years, the amount of time spent communicating via digital channels has increased significantly, according to new research from the Institute of Practioners in Marketing. ... >>

BizReport | Advertising archives August 29, 2012

Students dislike text message marketing campaigns

They've got the Internet, social media, mobile and gaming consoles galore, but what do students think is the most effective advertising medium? According to a new report from Barnes & Noble College Marketing, it's that grand old daddy of entertainment... >>

BizReport | Social Marketing July 19, 2012

Brands must up their social media response performance

More research highlights the expectations of consumers using social media to communicate with brands. Arnold Worldwide has shown that most consumers expect an answer to a question or comment left on social media.... >>

BizReport | Internet June 02, 2011

Pew reveals rise in number of phone calls made online

A few years ago just a few American Internet users were making phone calls online. According to the Pew Research Center's Internet & American Life Project the number of people taking advantage of online phone calling has risen significantly.... >>

BizReport | October 27, 2010

Does the size of a brand's social media following instil trust?

If one brand has more fans, followers or participants on a social media site than another, do social media users consider it more important or trustworthy? Apparently not, according to the results of a recent study. It found openness of... >>

BizReport | Internet September 23, 2010

Gen Y moms talk to family via technology

A recent poll of mothers with at least one child at home has found that less than half of communication with other household members is in person. This is due, in part, to their busy schedules but also demonstrates that... >>

BizReport | Email Marketing October 08, 2009

Epsilon: Email open rates up over 18%

The latest Email Trends and Benchmarks study from Epsilon demonstrates that industry performance remains strong with open rates increasing for the fourth quarter in a row.... >>

BizReport | Internet September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. ... >>

BizReport | Social Marketing April 07, 2009

Time spent social networking up 93%

American broadband users are spending more time communicating online than they are seeking entertainment, according to a new study from Netpop Research. Or could it be that the boundaries between entertainment and communication are blurring?... >>

BizReport | Social Marketing January 16, 2009

Putting your business on Facebook - Part 2

What purpose will your Facebook fan page serve? Is your goal to disseminate information to your fans, to entertain or to engage them? It should not be any one of these - it should be all of them.... >>

BizReport | Blogs & Content archives March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives.... >>