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BizReport | Search Marketing July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization -... >>

BizReport | Research July 27, 2011

Bankers: Study finds consumers want more connection

In the financial world, many believe things haven't changed very much over the past 10 years. Because consumers still visit the bank to make deposits, or to get financial information those in the old school believe they don't need to... >>

BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Research July 20, 2011

Reports: Mobile usage changing device to device

In the mobile landscape it's important to know not just who is accessing the web but how. According to some experts mobile consumers are looking for different things when connecting through a smartphone versus a tablet or a laptop. How... >>

BizReport | Research July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.... >>

BizReport | Ecommerce July 13, 2011

Forecast: Holiday eCommerce should be strong

If you didn't believe it before, data from Mercent may seal the deal: ecommerce is hitting its stride. Added to that, based on a strong first and second quarter sales-wise, Mercent is predicting a strong holiday ecommerce season as well.... >>

BizReport | Mobile Marketing July 08, 2011

Smartphones, tablets not replacing computer finds report

As technology advances many old favorites are being replaced by smart-devices. Rather than setting an alarm clock, for examply, smart-device owners set up their device to wake them. Rather than carrying both an MP3 player and a smart-device, they are... >>

BizReport | Advertising June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

BizReport | Mobile Marketing June 24, 2011

20M mobile gamers and climbing, says MocoSpace

Mobile gaming continues to push the limits, especially via browser. MocoSpace says their platform has surpassed the 20 million member mark. That number may not seem huge, but nearly accounts for one-third of the smartphone user base as defined by... >>

BizReport | Advertising June 23, 2011

Study: Packaged messages more engaging to consumers

During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>

BizReport | Ecommerce June 09, 2011

Mobile advertising, commerce becoming heavy hitters

Newbie to marketing or not, the mobile space is growing fast with relatively few growing pains. At least in adoption. New research out from comScore shows that mobile display advertiser numbers doubled between 2010 and 2011 and a forecast from... >>

BizReport | Advertising June 09, 2011

Report: Display ads are back in European markets

Online video may be making more headlines, but according to new data from IAB Europe, display advertising is catching more ad dollars. Their annual AdEx study finds that display advertising grew an average of 21.3% (year over year), outpacing both... >>

BizReport | Mobile Marketing June 06, 2011

How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.... >>

BizReport | Ecommerce June 02, 2011

Latin Americans hitting coupon/deal sites hard

In the countries of Brazil, Argentina and Chile simple coupon websites are lagging behind the glitzy, headline making group couponing sites like Groupon. In fact, according to comScore, Groupon is now the leading online coupon website. The site has more... >>

BizReport | Advertising June 01, 2011

Metrics find video ad formats performing well

For the fifth straight month, video advertising formats are performing near the top of the advertising list. According to new numbers from Unicast the first quarter of 2011 found in-stream video the top ad format with high interaction rates and... >>

BizReport | Mobile Marketing May 31, 2011

Report: Smartphone banking a hot commodity for Europeans

When it comes to counting cash and paying bills, more Europeans are choosing to do so on the mobile web and with smartphones. The latest data from comScore finds that mobile banking via smartphones increased by 40% in Q1 2011.... >>

BizReport | Ecommerce May 23, 2011

Yahoo: Impulse buying on the wane

While many may believe that impulse buying is made simpler with ecommerce, a new report from Yahoo finds it is not. In fact, the report finds that impulse shopping has been on the decrease for some time and many shoppers... >>

BizReport | Mobile Marketing May 16, 2011

comScore: Mobile check-ins on the up with younger consumers

When it comes to mobile usage, change is in the air. According to new data from comScore, consumers are using more mobile media. They are checking in to social networks, using mobile apps as well as mobile browsers and generally... >>

BizReport | Ecommerce May 12, 2011

Ecomm spending in the US sees double-digit growth in Q1

When it comes to shopping, more US consumers are doing it online. According to two new reports, more money is being pushed into the ecommerce space by both adults and teens across the US.... >>

BizReport | Advertising May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Mobile Marketing May 11, 2011

Jumptap: People spending more time browsing than with apps

Wondering how consumers are engaging with the mobile web? Turns out they are engaging much the same as they are in the more traditional online world - by browsing. According to a new report from Jumptap apps aren't the engagement... >>

BizReport | Advertising May 05, 2011

Reports: Online ads reaching more people?

New data out from comScore indicates that a record breaking number of display ads were served in Q1 2011. But does that mean more consumers engaged or that more sales were made? Not necessarily says research from MediaMind; their research... >>

BizReport | Advertising April 28, 2011

Janrain rolls out game-like brand advertising solution

With research showing more people logging on to online and social games each month, many brands are looking for ways to capitalize on the craze. Enter a new partnership from Janrain and Badgeville; the partnership allows advertisers to create game-like... >>

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