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BizReport | Advertising November 10, 2011

Reports find where ads appear, location provided pushes engagement

In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>

BizReport | Mobile Marketing November 02, 2011

Report: Q3 Mobile scans push past 20 million mark

Smartphones and tablets aren't just for playing games or checking in on social networks anymore. New data from ScanLife finds a 440% (YoY) increase in the scanning of mobile codes - 1D, 2D, etc.... >>

BizReport | Mobile Marketing October 31, 2011

comScore reports huge rise in mobile banking app use

New figures released by comScore show that more and more Americans are embracing mobile banking, particularly via the use of apps. ... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Mobile Marketing October 20, 2011

Mobile going mainstream? Yes, finds report

If mobile hasn't already reached the tipping point, it is nearing that point rapidly. comScore has reported for months than at least one-third of mobile consumers are browsing the web or interacting with apps to research information. Now a new... >>

BizReport | Ecommerce October 12, 2011

CPG brands find online ads pushing in-store purchases

New data finds Consumer Packaged Goods (CPG) advertisers may have more reason to advertise online: an increase in in-store purchasing. The report, from dunnhumbyUSA and comScore finds online display ads pushing an increase in in-store purchases by 21%.... >>

BizReport | Advertising October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands... >>

BizReport | Advertising October 10, 2011

Brightroll release guarantees video impressions

A new entry into the online video space should capture more ad dollars. From BrightRoll, the Total Audience Guarantee (TAG) is a first in the video marketplace, giving video advertisers a pay for impression interface. Those impressions are guaranteed by... >>

BizReport | Advertising October 05, 2011

Consumers, brands need more from mobile find experts

Smartphones and tablets aren't going away; in fact, with the release of Kindle's Fire and rumors about the upcoming iPhone 4S it looks as if mobile will continue its rapid growth rate. While more consumers are pushing into the space,... >>

BizReport | Research September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

BizReport | Advertising September 15, 2011

GenArts, PixelFish release uses visual effects to engage with shoppers

As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use... >>

BizReport | Mobile Marketing September 01, 2011

Hotspot use to climb as mobile data consumption increases

According to data from In-Stat, the hotspot marketplace will hit 120 billion connections by 2015, and will continue to be driven by Wi-Fi and broadband usage. By 2013 more than one million hotspot venues will be available worldwide with transportation... >>

BizReport | Blogs & Content August 23, 2011

US businesses pushing more cash into travel

Although there are a number of ways to conference within the office and even office to office, US businesses are still paying high prices to send their employees to conferences, meetings and other affairs. In fact the cost of business... >>

BizReport | Ecommerce August 19, 2011

How one retail site is melding brand, content

With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other... >>

BizReport | Ecommerce August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. ... >>

BizReport | Advertising August 16, 2011

eXelate taps comScore for audience segment verification

A new collaboration between eXelate and comScore may offer brands a more secure feeling in their data transactions. comScore will now be analyzing and verifying eXelate's audience segments giving advertisers more confidence in the process.... >>

BizReport | Search Marketing August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are... >>

BizReport | Blogs & Content August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Mobile Marketing August 10, 2011

Smartphone retail activity soars 163% in UK

New research from comScore further demonstrates how much the British love using their smartphones to shop and how they compare with their European neighbors. ... >>

BizReport | Advertising August 09, 2011

Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. ... >>

BizReport | Ecommerce August 09, 2011

$1 in $10 spent online, how merchants can capitalize

With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. Many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information... >>

BizReport | Search Marketing August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers... >>

BizReport | Mobile Marketing August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android... >>

BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

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