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BizReport | Advertising April 25, 2012

comScore: Clicks don't matter?

A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>

BizReport | Mobile Marketing April 19, 2012

Millennial Media: Mobile made big impact on March Madness

Just a couple of years ago video streaming changed the way sports fans viewed the NCAA Men's Basketball Tournament - March Madness. Now, it's mobile that is changing the way we see March Madness, according to the latest Millennial Media... >>

BizReport | Research April 17, 2012

Europeans a sporty bunch, finds comScore

When it comes to entertaining ourselves online, a growing number of people are looking to sports. In the US, the big draw is usually football or basketball, but our neighbors across the pond are also racking up the minutes on... >>

BizReport | Blogs & Content April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Mobile Marketing April 11, 2012

Report: Angry Birds players more likely to be Republican?

From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices.... >>

BizReport | Blogs & Content April 09, 2012

Report: Viewers saving more video content to watch later

To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to... >>

BizReport | Blogs & Content April 03, 2012

Reports: More content consumed online

As more tablets become available consumers are changing the way they engage with content. Both video and the written word are being consumed at high rates, with many experts pointing out that mobile devices make it 'easier' to watch, read... >>

BizReport | Blogs & Content April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>

BizReport | Mobile Marketing March 07, 2012

Reports: More consumers will 'buy mobile' through 2016

As people become more comfortable with smartphones they will experiment more with those devices. It's simple logic. They have the phone, why not experiment with mobile payments in addition to mobile social networking? Well, many are and a new report... >>

BizReport | Research March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if... >>

BizReport | Viral Marketing February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>

BizReport | Research February 24, 2012

2012: All about the 'fourth' screen?

According to comScore's 2012 Mobile Future in Focus report businesses - and consumers - will look more to the mobile screen in the upcoming year. And that mobile screen won't just be on a smartphone. Tablets and their 'fourth' screen,... >>

BizReport | Advertising February 22, 2012

comScore: Online video ads reach half of U.S. population

New data from comScore reveals that video ads reached almost half of the U.S. population during January 2012 as over 84% logged on to view video content.... >>

BizReport | Blogs & Content February 21, 2012

Symantec: Mobile redefining how brands do business

Mobile devices are changing the way consumers interact with brands, content and information, but the mobile infrastructure is also changing the way businesses do business online. From how employees connect to the business to how consumers find a brand online,... >>

BizReport | Advertising February 20, 2012

Video interest up, ad completion rates up, too

In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>

BizReport | Ecommerce February 07, 2012

comScore: Q4 2011 Ecommerce spend up 14%

Fourth quarters, for merchants, are usually hot commodities. Beginning at Thanksgiving and moving through the holiday season consumers' wallets are loosened and their spending climbs. Q4 2011 was no different for online merchants; comScore reports total online ecommerce spending for... >>

BizReport | Mobile Marketing February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Ecommerce January 31, 2012

Study: CPG website visitors buy more in store

It's news every brand wants to hear: visitors to your website make more branded purchases. But new data from an Accenture, comScore and dunnhubmyUSA study finds exactly that: consumers who visit branded CPG websites are making more branded purchases in... >>

BizReport | Advertising January 24, 2012

Online newspapers visited by half of European Internet users

New data released by comScore shows that, of the 379.4 million people in Europe that went online during November, 2011, almost half visited online newspapers. Many newspapers visits were prededed by visits to Facebook. ... >>

BizReport | Ecommerce January 20, 2012

Platform to help US brands reach European consumers

With all the talk of m:commerce and social commerce the buzz with international expansion has died off a bit. But the release of one new platform may have more etailers looking harder at online storefronts that can serve an international... >>

BizReport | Advertising January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Mobile Marketing January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

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