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BizReport | Blogs & Content August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now... >>

BizReport | Research August 24, 2012

Mobile market breakdown shows Apple still holding on

New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>

BizReport | Blogs & Content August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to... >>

BizReport | Ecommerce August 13, 2012

Report: Ecommerce tops $43b in Q2 2012

Online and offline commerce may not be burning up the old charts - yet - in 2012, but steady growth is being seen in the online realm. The latest numbers from comScore find ecommerce totals reached $43.2 billion in Q2... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

BizReport | Mobile Marketing August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>

BizReport | Mobile Marketing July 26, 2012

Smartphones to surpass feature phones by year's end

But you don't know anyone who is still operating on a feature phone? They are out there, but maybe not for long. According to new data from comScore almost half of feature phone owners who switched devices in April switched... >>

BizReport | Mobile Marketing July 24, 2012

Too much exposure? Poll finds many 'over' Facebook, Apple

Even in a content-crazy world it seems there is a point of over-saturation. According to a new poll from SodaHead many Americans are tiring of the buzz around Facebook and new Apple products - to the point many are logging... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Blogs & Content June 26, 2012

Nearly 6 hours spent with video content finds Nielsen

For the first time Nielsen is reporting how consumers are engaging with video content on the web; as of May 2012 their research shows more than 160 million unique viewers (US) watched nearly six hours of content. Much of that... >>

BizReport | Blogs & Content June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>

BizReport | Social Marketing June 14, 2012

Study: Social to become more important for businesses

A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan... >>

BizReport | Advertising June 12, 2012

Report: Multi-Screeners engage with brands everywhere

When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>

BizReport | Ecommerce June 06, 2012

comScore: Better online returns may improve satisfaction

When it comes to online shopping an easy buy process is mandatory, but of growing concern is the returns process. A new report out from comScore indicates a simpler return process could improve shopper satisfaction.... >>

BizReport | Mobile Marketing June 05, 2012

Jumptap: Boomers to Kindle while Younger Consumers to iPad

When it comes to mobile traffic, big events are pushing traffic. According to the latest Jumptap MobileSTAT report mobile traffic around Louisville, Kentucky spiked on Kentucky Derby day, with a slight dip in usage during the actual race. This is... >>

BizReport | Ecommerce June 04, 2012

Look Ahead: More consumers doing taxes online

Tax prep businesses, here's a tip for next April 15: 11% more US consumers did their taxes online in 2012 than in 2011. That trend is likely to continue, making the online space - and online tax-focused content - a... >>

BizReport | Blogs & Content June 04, 2012

Report: Physical video spend down, online options increasing

New data out from iSupply and comScore indicates a continuing consumer trend: online video. While traditional television viewing has been time-shifted to DVR or online, now data indicates more streaming of movie and other content as well. In fact, iSupply... >>

BizReport | Advertising May 21, 2012

Report: Up to 80% video ads abandoned in beginning

A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you... >>

BizReport | Advertising May 18, 2012

Brazilian display market skyrockets to 190 billion impressions

Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. ... >>

BizReport | Research May 11, 2012

AudienceConnect to measure reach, metrics of video ads

A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. ... >>

BizReport | Mobile Marketing May 10, 2012

Millennial Media: Finance a hot mobile property

A new report from Millennial Media finds a large number of their platform users are accessing financial information through mobile devices. Finance, in fact, was the number one vertical for Millennial Media in 2011, increasing more than 300% Year over... >>

BizReport | Ecommerce May 10, 2012

More people using online tools, platforms to shop

According to comScore US retail ecommerce spending (Q1 2012) pushed past $44 billion, that is a 17% Year over Year increase. The hottest product categories included Digital Content/Subscriptions, Computer Software and Electronics. Researchers also found that more than one-third (38%)... >>

BizReport | Mobile Marketing May 09, 2012

Why travel advertisers need to think mobile

Earlier this year eMarketer noted more than 12 million travel-minded consumers used a mobile device to book a trip (2011); mobile consumers booking trips via mobile are expected to triple over the next four years, making the mobile channel an... >>

BizReport | Mobile Marketing May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

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