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BizReport | Research December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

BizReport | Ecommerce December 23, 2012

comScore: Holiday spend up 16% YoY

According to the EXPO report 98% of Americans say user-generated product reviews have been helpful over the holiday shopping season. Earlier this year EXPO and comScore collaborated on a study which found UGC product videos create a deeper emotional connection... >>

BizReport | Ecommerce December 19, 2012

comScore: Holiday spend tops $35 billion

Holiday spending has been breaking records for the last couple of seasons, but another record just went down. comScore reports that for the first time, a shopping week has topped $7 billion in spending, bringing the 2012 online spending total... >>

BizReport | Ecommerce December 19, 2012

Reports: Shoppers headed online to buy, save

As more holiday shoppers hit the Internet to find last-minute deals, they're also looking specifically for deals. Or coupons and promo codes. New data out from BuyVia finds that more than half of shoppers are going online to find coupons.... >>

BizReport | Research December 17, 2012

Report: More shoppers to buy this week

The 2012 holiday season will begin wrapping up this week - the last full week before the Christmas holiday. On average shoppers are expected to spend $900 before Christmas Day and another $200 after the holiday, according to iProspect. And,... >>

BizReport | Ecommerce December 13, 2012

comScore: Green Monday sales surge past $1.2b

The 2012 Online Holiday Spend - through Green Monday - is showing healthy, if not skyrocketing growth. Nearly $30 billion has been spent so far online, with three days pushing past the $1 billion mark - including Green Monday.... >>

BizReport | Ecommerce December 11, 2012

comScore: Ecomm total hits $27b

With just over two weeks until Christmas day, the ecommerce totals keep tallying upward. According to comScore for the first 37 days of the season (November 1 - December 7) shoppers have spent $27 billion online - a 13% increase... >>

BizReport | Ecommerce December 06, 2012

Holiday spend up 14% YoY

For the first 32 days of the 2012 holiday shopping season, buyers have spent $21 billion online - that is a 14% increase over the same period in 2011. During Cyber Week three days surpassed the $1 billion mark.... >>

BizReport | Advertising December 05, 2012

Report: Gadget buyers influenced by video

When it comes to buying a new GPS device, tablet or hand-held game, video is on the side of the manufacturer and retailer. New data out from IDA TechNetwork finds that video content influences more gadget buyers to complete sales.... >>

BizReport | Ecommerce December 02, 2012

comScore: Call it Cyber Week

One full week into the official 2012 holiday shopping weekend and three individual days have exceeded the $1 billion mark. According to comScore Cyber Monday (November 26) started off the week with a $1.46 billion spend, following by November 27... >>

BizReport | Ecommerce November 30, 2012

Reports: Black Friday, Cyber Monday attract international crowds

Don't count Cyber Monday out just yet. New numbers are out from comScore showing Cyber Monday still has a definite hold on US shoppers. According to their data $1.46 billion was spent online November 26 (Cyber Monday) - nearly half... >>

BizReport | Ecommerce November 26, 2012

comScore: $1 billion sold on Black Friday

There is a new record in the ecommerce world: $1 billion for Black Friday. According to comScore for the first time online sales passed the $1 billion mark on Black Friday, which indicates online shopping may have another record holiday... >>

BizReport | Ecommerce November 22, 2012

How to prepare for rushed holiday sales season

According to a new comScore forecast US holiday ecommerce spending will top 15% in 2012. More than $10 billion has already been spent online, a 16% increase over 2011.... >>

BizReport | Blogs & Content November 20, 2012

Report: Incentivized video ups engagement, awareness, purchasing

Everyone hates pre-roll video ads, right? Yes, actually. Pre-roll units can be interruptive, slow to load and interrupt the viewer's stream of consciousness. New data from Jun Group shows how brands can engage through video without the annoying interruptions. ... >>

BizReport | Ecommerce November 07, 2012

Report: Retail e-comm tops $41b in Q3

The growth in e-commerce continues. New data out from comScore shows retail e-commerce at $41.9 billion for Q3 2012, that is a 15% increase over 2011 - and the holiday shopping season is just around the corner. Here's how the... >>

BizReport | Advertising November 05, 2012

BrightRoll's SmartView unit offers viewers control

A new video offering from BrightRoll is set up to put the viewer in control of advertising. Called SmartView, it puts the viewer in control by allowing them to choose to watch the video ad or skip the add and... >>

BizReport | Blogs & Content October 25, 2012

Latin American video trends point to skyrocketing consumption

Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this:... >>

BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

BizReport | Mobile Marketing October 16, 2012

Velti: iOS grabs 5% of mobile marketplace from Android

The launch of Apple's iPhone 5 is pushing more consumers into the smartphone race - and taking a big of the marketplace away from Google's Android platform in the process. New data out from Velti shows iOS gained 5% of... >>

BizReport | Search Marketing October 14, 2012

Covario: Global Paid Search up 33% YoY

Brands and marketers around the world continue looking to paid search to help push online traffic and sales. According to new data from Covario paid search is up more than 33% (YoY) across the globe - search is being increasingly... >>

BizReport | Blogs & Content October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new... >>

BizReport | Blogs & Content September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Mobile Marketing September 05, 2012

Study: Travelers leaning on mobile for content

When it comes to traveling smarter, consumers are...well, traveling smarter. Or at least with smart-devices to lead the way. According to new research from comScore about 40% of smartphone users logged on to travel-related content from their phone in July... >>

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