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BizReport | Advertising June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad... >>

BizReport | Advertising June 06, 2013

New comScore, Anametrix tools offer brands more analysis

It isn't enough for a business to have a web or social media presence. Brands need to be able to analyze how their presence is influencing consumers, across platforms and across screens. Two new tools help to do exactly that.... >>

BizReport | Ecommerce May 21, 2013

comScore: Desktop spending up 13% YoY

eTailers, you aren't seeing things. According to data out from comScore desktop-ecommerce increased 13% in Q1 2013, to reach more than $50 billion. A strong showing considering the first quarter, in general, is a low sales time as consumers pay... >>

BizReport | Advertising May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space.... >>

BizReport | Mobile Marketing May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs... >>

BizReport | Advertising April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's... >>

BizReport | Advertising April 24, 2013

SponsorPay tool links comScore data with ads

The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>

BizReport | Ecommerce April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Mobile Marketing April 05, 2013

Forecast: Local Mobile to push $9 billion

Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017. Compare that to 2012 when the local... >>

BizReport | Internet March 26, 2013

Tool to offer insights across screens, devices

One complaint from brands about the online and mobile spaces: it is too hard to determine how consumers are engaging or reacting to campaigns and brands across screens. A new launch from comScore is set to answer that question for... >>

BizReport | Blogs & Content March 22, 2013

Brand safety focus of YuMe update

This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>

BizReport | Mobile Marketing March 14, 2013

Report: For mobile, consumers want better batteries, processors

When it comes to mobile tablets, consumers are looking for specific innovations from manufacturers. Specifically, they want better battery life and faster mobile processors. That according to a recent TechBargains survey.... >>

BizReport | Ecommerce March 08, 2013

Reports: More people going mobile, looking for content

As more consumers convert to smartphones and tablets, they are remaining online longer - and looking for new, unique and relevant content almost constantly. While many look for professionally produced content, a growing number are looking to social networks to... >>

BizReport | Advertising March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

BizReport | Internet March 01, 2013

Study: Optimized travel pages push conversion rates

It's no secret that optimizing landing pages can increase click thrus and conversions. But with more and more travel-minded shoppers turning to the online space to research destinations and make travel purchases, a new study puts more emphasis on travel... >>

BizReport | Mobile Marketing February 26, 2013

comScore: 2012 a watershed year for mobile

New data out today from comScore underlines the importance of mobile to brands - namely that more than 125 million consumers (US) now own smartphones and that 50 million now own tablets. This new adoption rate is pushing more consumers... >>

BizReport | Ecommerce February 20, 2013

Report: Online travel spend pushing $100 billion

Travel is a hot topic around the globe, especially in the online space. According to data from comScore American consumers are spending much more of their travel cash online while travel-minded consumers in Europe are spending a lot of time... >>

BizReport | Mobile Marketing February 12, 2013

comScore: Lack of awareness, education are barriers to digital wallet adoption

A recent report from comScore reveals that a lack of awareness, education and a misunderstanding of digital wallets is holding back intent and adoption of use.... >>

BizReport | Ecommerce February 08, 2013

comScore: Ecomm hits $186b for 2012

Q4 2012 may have everyone talking about the future of ecommerce, but new data out from comScore may push the talk to new heights. On the heels of a fourth quarter worth more than $40 billion to online retailers, comScore... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Mobile Marketing February 05, 2013

comScore expands mobile tracking options

comScore is expanding its mobile measuring options to include results across platforms. While the mobile space is growing quickly, it is important that brands know not only how people are reacting via PC or mobile screens but how ads and... >>

BizReport | Mobile Marketing January 21, 2013

Reports: Mobile Europeans want information, shopping

New data out from comScore underlines how mobile consumers in different regions of the world are engaging across the mobile space. In most cases, it seems mobile consumers are quite similar - accessing specific types of information via mobile and... >>

BizReport | Ecommerce January 06, 2013

2012 holiday ecomm spend tops $42 billion

Ecommerce is king - at least over the holidays. That according to new data out from comScore which shows the 2012 holiday ecommerce spend topped $42 billion - a 14% increase over 2011 numbers. Throughout the holiday (November - December)... >>

BizReport | Research January 02, 2013

Survey: Shoppers looking to mobile for deals

More than $30 billion was spent online over the 2012 holiday season, and a bulk of that shopping was done via mobile. Most shoppers continue to finalize online buys via laptop or desktop computer, but a growing number are using... >>

BizReport | Blogs & Content January 02, 2013

Study: 42% read newspapers online

Print revenues for newspapers and some magazines may be down, but according to data out from comScore that doesn't necessarily mean readership is down. According to their calculations 644 million global consumers surfed to online newspaper hubs (October 2012), making... >>

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