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BizReport | Mobile Marketing April 30, 2014

AppFlood: East winning mobile traffic, West winning mobile spend

Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the... >>

BizReport | Search Marketing April 16, 2014

Reports: Ad spend up on Bing, consumers still heavy on Google

More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google.... >>

BizReport | Search Marketing April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and... >>

BizReport | Mobile Marketing March 25, 2014

Reports: Mobile device use increasing in France

More French consumers are looking to the mobile web, and not just for shopping ease. That is the takeaway from a new report out from the International Data Corporation which shows France's online base is increasingly turning to tablets and... >>

BizReport | Social Marketing February 21, 2014

Study: Target outside North America to engage Facebook users

The big takeaway from a new study looking at advertising and Facebook: brands are staying too close to home with their targeting. According to new data out from Marin Software brands should consider thinking more globally when it comes to... >>

BizReport | Advertising archives February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Mobile Marketing February 06, 2014

Reports: Mobile hopping for advertisers, developers

Look for more strategy in the app space. That according to new data out from Millennial Media which indicates more app developers will be strategizing for better monetization over the coming year. This as more consumers switch or upgrade into... >>

BizReport | Ecommerce archives January 13, 2014

Cardinal Commerce: 2013 holiday ecomm 46% higher than 2012

With the 2013 holiday season safely in the books, one expert is advising online retailers to take charge of the 2014 holiday season as soon as possible - because once again the time between Thanksgiving and Christmas will be shorter... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Ecommerce archives January 02, 2014

comScore: 10% increase in online 2013 holiday spending

While no one said the 2013 holiday spend would set the world on fire, the strength in consumer spending may be a surprise to some. According to comScore's tally the official online spend for the 2013 holiday season was 10%... >>

BizReport | Ecommerce archives December 27, 2013

comScore: Holiday ecommerce tops $42 billion

In the week before Christmas, online sales continued to be strong but actually did fall short of some predictions. According to data just out from comScore ecommerce spending through December 22 hit $42.8 billion. That is a 10% increase over... >>

BizReport | Ecommerce archives December 24, 2013

Ecommerce heads strong into Christmas Week

The billion dollar days keep adding up. According to the latest data from comScore for the first time ever in a week-long period, 5 individual days reached the $1 billion mark. There have now been 10 $1 billion days during... >>

BizReport | Ecommerce archives December 19, 2013

comScore: 10 days pass the $1b mark, weekend spending hot

There are still six shopping days left until Christmas but we can start chalking in the 'Best Shopping Year Ever' under 2013 already. According to new numbers from comScore 10 days have pushed past the $1 billion spending mark thus... >>

BizReport | Mobile Marketing December 17, 2013

Report: One-third will download apps Christmas Day

2012 may have been the Holiday of Mobile, but app brands can expect another hot downloading and buying day this Christmas. According to a new SOASTA survey one-third of mobile consumers plan to download apps on Christmas Day - likely... >>

BizReport | Ecommerce archives December 09, 2013

Cyber Monday: Hottest ever revenue day

The hottest day in online shopping history - at least so far - is Cyber Monday of 2013. According to data out from comScore online shoppers spent to the tune of nearly $2 billion on December 2, a 34% increase... >>

BizReport | Ecommerce archives November 29, 2013

Early report: Mobile spending up, Facebook pushing buys

Just one day into the official kick-off to the 2013 holiday shopping season, and the mobile trend seems to be solidifying. According to early numbers from IBM Digital Analytics shows that mobile devices accounted for just over 38% of Thanksgiving... >>

BizReport | Advertising archives November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to... >>

BizReport | Advertising archives October 18, 2013

Report: Connected TV ads up 27%

New data out from Videology Group shows an increasing interest in video - both online and via connected devices and televisions. Here's how the numbers shake down:... >>

BizReport | Ecommerce archives September 23, 2013

Ecomm spend up, partnership offers additional payment options

With the 2013 Holiday Shopping season right around the corner, many retailers are hoping for a banner year. Details from the early part of 2013 may point to a solid holiday season.... >>

BizReport | Research archives September 06, 2013

Reports show more time, engagement coming from mobile

The mobile space just keeps getting bigger. That is the takeaway from two new reports which underline the importance of mobile for content/ecommerce as well as email engagement.... >>

BizReport | Mobile Marketing September 05, 2013

Unruly: Apple users aren't sharing like Android users

Apple may be the leading handset among smartphone phone owners, but Apple users don't seem overly invested in sharing their OEMs video content. According to new data out from Unruly Apple iPhone video ads account for fewer than 10% of... >>

BizReport | Internet September 04, 2013

Pew: Broadband pushing 75% threshold

Broadband is bumping up across the US. According to recent data from Pew Research nearly three-quarters (70%) of Americans over age 18 now have high-speed, broadband connections in their homes (May 2013).... >>

BizReport | Ecommerce archives August 23, 2013

How to get more from Labor Day sales

The final holiday of the summer season is nearly here in the US. Labor Day marks the unofficial end to summer - and a switchover over retailers, too. Our expert offers advice to brands to make the most of Labor... >>

BizReport | Ecommerce archives August 12, 2013

Ecommerce spending up for 15th consecutive quarter

Consumers in the U.S. continue to spend more online, according to comScore's latest figures, with ecommerce spending up 15.5% year on year in Q2 2013. ... >>

BizReport | Mobile Marketing August 12, 2013

Report: Smartphone users spending more time on retail sites

Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone)... >>

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