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BizReport | Advertising archives September 26, 2007

New metrix shows where ads are viewed online

A new measurement application from comScore promises to tell advertisers where and how some ads are viewed online. The Ad Metrix Publisher is said to tell marketers where display ads are viewed and give a profile of the users who... >>

BizReport | Blogs & Content archives September 14, 2007

comScore: Blog readers engage with food, clothing ads

Not all blog advertising is created - or watched - equally. According to a recent comScore report, blog readers are more likely to read and be affected by ads related to specific products like clothes and food. ... >>

BizReport | Blogs & Content archives September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. ... >>

BizReport | Ecommerce archives September 12, 2007

Abandon rates high for online finance application forms

A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications.... >>

BizReport | Social Marketing August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. ... >>

BizReport | Research archives August 01, 2007

U.S. online retail sales may break $200 billion barrier

After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last... >>

BizReport | Advertising archives July 27, 2007

comScore launches new audience segmentation tool

Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move.... >>

BizReport | Research archives July 26, 2007

First Latin American Internet usage report released

comScore has released the first report on Latin American Internet usage and discovered a preference for Microsoft sites over Google.... >>

BizReport | Research archives July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world.... >>

BizReport | Research archives July 06, 2007

Facebook's visitor numbers soar

Facebook has seen its number of unique site visitors soar 89 percent in the period between May 2006 and May 2007, according to recent comScore traffic reports. Just over 26 million unique visitors were recorded in May this year. ... >>

BizReport | Trends & Ideas archives June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore.... >>

BizReport | Research archives June 18, 2007

Yahoo sites the #1 web property in May

Movies and politics. Those are the subjects that drove the majority of US web traffic in May. As the summer blockbuster season took off and more voters began researching political candidates search engines and subject-specific portals saw a huge increase... >>

BizReport | Research archives June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it.... >>

BizReport | Search Marketing June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore.... >>

BizReport | Search Marketing May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April.... >>

BizReport | Internet May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward.... >>

BizReport | Research archives May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry.... >>

BizReport | Research archives April 24, 2007

Nielsen, comScore respond to audit request

Advertisers wondering what exactly a search share is or why their logs differ from measurement reports may have another tool to figuring that out soon. It appears as if the Interactive Advertising Bureau will get it's wish: more transparency among... >>

BizReport | Research archives April 23, 2007

IAB asks for an audit of web metrics firms

The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited... >>

BizReport | Research archives April 16, 2007

Rise in consumers purchasing auto insurance online

Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes.... >>

BizReport | Research archives April 16, 2007

Cookie-based metrics inflating website audience figures

Data released today by comScore shows the degree to which cookie-based measurement of unique visitors is skewed by users deleting cookies from their PC’s.... >>

BizReport | Research archives April 03, 2007

$85 million wanted from comScore IPO

Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock. ... >>

BizReport | Research archives March 16, 2007

comScore: "Visits" to change engagement level

comScore says a new metric measuring user visits to a specific site could replace the traditional pageview metric for advertisers. A visit is measured as the total amount of times a website is visited by one user each day, with... >>

BizReport | Research archives March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. ... >>

BizReport | Research archives March 06, 2007

Global internet penetration up 10 percent

New comScore survey results show the number of internet users over the age of 15 rose to 747 million in January, 2007, a 10 percent increase on January, 2006. ... >>

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