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BizReport | Viral Marketing January 26, 2009

How hot will online video be in 2009?

Everyone is talking about rich media, specifically online video. But is online video a good bet for marketers? According to one forecast online video will be very hot in 2009 as more marketers push to meet the demand of consumer... >>

BizReport | Research January 23, 2009

comScore: Job sites see influx of traffic

The economy continues to suffer in the US, which is leading more and more consumers online in search of better positions. According to the latest research from comScore visits to job related websites increased 51% (YoY) in December.... >>

BizReport | Viral Marketing January 22, 2009

Report: Young consumers tune in to web video

Forget about television advertising if you're hoping to convert consumers between ages 18 and 24; according to a recent report from video advertising network Live Rail these consumers are more likely to be found watching online video than traditional television.... >>

BizReport | Ecommerce January 05, 2009

comScore: Overall holiday sales down, first time since 2001

comScore has tallied up the figures for the 2008 holiday season and, while most had no expectations of any real growth in the e-commerce sector, few expected a drop in sales. But it wasn't bad news across the board.... >>

BizReport | Ecommerce December 23, 2008

comScore: Shorter holiday season bodes ill for etailers

With two days to go until Christmas Day, shoppers are spending plenty of money online but they may not be spending enough to make up for etailers' deficits because of the shortened holiday season. Although ecommerce saw an all time... >>

BizReport | Ecommerce December 18, 2008

comScore: Coupon sites are hot properties

Retailers are slashing prices but that isn't enough for consumers; according to new research from comScore amid the slashed prices US consumers are still flocking to coupon hubs. comScore researchers found that visits to coupon websites increased by 32% in... >>

BizReport | Ecommerce December 18, 2008

comScore: Free shipping boosts online sales

Through December 14, online shopping numbers were stagnant with 2007 numbers; while this isn't great news, it is still better than the forecasts expecting holiday shopping to plunge because of the economic situation in the US. One thing that is... >>

BizReport | Ecommerce December 15, 2008

comScore: December brings biggest online shopping day ever

E-Tailers have a few things to crow about this holiday season, specifically that holiday sales are continuing to grow despite early forecasts of dismal holiday sales. Through December 12, online shoppers have spent nearly $19.5 billion online, essentially the same... >>

BizReport | Ecommerce December 08, 2008

comScore: Online sales finally improving

Although this holiday shopping season hasn't exactly been doom and gloom, the sales numbers for etailers - and for online marketers - haven't exactly bloomed. That could be changing. According to a new comScore report, ecommerce numbers are finally coming... >>

BizReport | Ecommerce December 01, 2008

Black Friday sales up only 1%, what about Cyber Monday?

Black Friday has come and gone with barely a peep as far as growth; the question is, will sales remain flat through the holiday season? According to a comScore report, Black Friday online sales reach $534 million, a 1% increase... >>

BizReport | Viral Marketing November 24, 2008

Local.com integrates local video, advertising

Online video continues to rise; this has lead Local.com, a local search network, to integrate local video advertising throughout the local search website. The localized hub is hoping to cash in on a bigger share of the video pie.... >>

BizReport | Ecommerce November 19, 2008

comScore: Ecommerce grows only 1% in October

You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this... >>

BizReport | Ecommerce November 05, 2008

comScore: Retail growth slows to 6%

Ecommerce isn't dead but it certainly isn't growing at the same rate as years past. According to a new report from comScore, ecommerce sales growth slowed to 6% in Q3 2008; in both Q1 and Q2, the growth rate was... >>

BizReport | Trends & Ideas October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service.... >>

BizReport | Blogs & Content October 31, 2008

Report: Power of the blog increases in UK

Blogging is becoming mainstream and it continues to draw in more readership. According to a recent comScore report, blogs were visited by nearly half of the UK's total online audience in August.... >>

BizReport | Research September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or... >>

BizReport | Research September 10, 2008

ComScore: Health information category increased 21% year over year

If you're looking for a hot area in which to advertise, consider the online health information category. According to a recent comScore report, that category increased at a four-times-faster rate than the Internet as a whole. ... >>

BizReport | Research August 28, 2008

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online... >>

BizReport | Social Marketing August 15, 2008

Report: Social marketing is still a good investment

Although a recent comScore reports indicates that social network adoption is tapering off in North America, the social platform is still a good investment for marketers. Once social networking became mainstream, it was inevitable that the consumer base would eventually... >>

BizReport | Research March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also... >>

BizReport | Research March 05, 2008

eBay increases their profile in Germany

Online shopping and auction websites continue to have a strong hold on German consumers. According to the latest metrics from comScore, German consumers turned to travel sites to shop for vacation deals and turned to eBay to find product deals.... >>

BizReport | Ecommerce December 21, 2007

Online sales surge as delivery deadlines loom

Bricks and mortar stores may currently be working extra hard to attract shoppers in off the street, but online e-tailers saw a surge in online sales at the start of this week.... >>

BizReport | Research November 26, 2007

British consumers front of Christmas queues

Consumers in the U.K have already started their online Christmas shopping and traffic is up on October, according to a recent survey from comScore.... >>

BizReport | Social Marketing October 10, 2007

British heaviest social networking users in Europe

The British are the heaviest users of social networking sites in Europe, according to comScore. ... >>

BizReport | Advertising September 26, 2007

New metrix shows where ads are viewed online

A new measurement application from comScore promises to tell advertisers where and how some ads are viewed online. The Ad Metrix Publisher is said to tell marketers where display ads are viewed and give a profile of the users who... >>

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