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BizReport | Ecommerce archives August 10, 2009

comScore Europe: UK employees shop online at work

Online shoppers in the UK are more likely to make a purchase at work than when at home, according to a new study by comScore Europe. ... >>

BizReport | Research archives July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In... >>

BizReport | Search Marketing June 10, 2009

comScore releases early data on Bing

At last, it seems there is serious competition in the search world, with comScore reporting Bing is off to a good start. But will the novelty wear off or is Bing here to stay?... >>

BizReport | Mobile Marketing June 10, 2009

comScore: Local content big for mobile consumers

If you're looking for a local content base, look no further than mobile. Although local content is still growing in that medium, consumers are logging on often to catch up. According to new data from comScore the number of consumers... >>

BizReport | Research archives June 02, 2009

comScore introduces new digital audience measurement solution

comScore has this week announced the introduction of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. ... >>

BizReport | Advertising archives May 25, 2009

comScore: The best ad nets for your buck

If you're thinking about adding an advertising network to your next campaign, check out the latest data from comScore. The metrics firm has ranked the top performing advertising networks for April, finding that AOL's Platform-A remains in the top spot.... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Mobile Marketing May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.... >>

BizReport | Blogs & Content archives May 07, 2009

Study: Web-to-TV could reach $3 billion in revenue

Consumers in the know are already turning to online video. Very soon, most consumers will be logging on to the Internet to watch their favorite programs and that could drive up to $3 billion in revenue for Web-to-TV streaming services... >>

BizReport | Search Marketing May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches.... >>

BizReport | Internet April 29, 2009

comScore: Hulu breaks into video website top 3

The number of videos viewed online grew 11% in March, according to the latest report from comScore, and while Google still reigns supreme, Hulu's growth continues to boom.... >>

BizReport | Advertising archives April 28, 2009

Report: Consumers more engaged with verticals

Are you getting the most from your advertising network? According to a recent comScore report consumers viewing ads from vertical advertising networks are more engaged than average consumers. Researchers found that users are more deeply engaged with the content categories... >>

BizReport | Mobile Marketing April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games.... >>

BizReport | Mobile Marketing April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location... >>

BizReport | Social Marketing April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.... >>

BizReport | Mobile Marketing April 14, 2009

comScore: Mobile broadband hits slump

Q4 2008 saw the first slump for mobile broadband providers. As the bad news about the economy continued, consumers began heavily cutting back - and mobile broadband subscriptions were among the first cuts. According to a recent comScore report mobile... >>

BizReport | Research archives April 08, 2009

In France, it's the IM trend

Social networks may be hot but not as hot as instant messaging, at least in France. According to a new report from comScore French consumers are now instant messaging about 14% of their total time online; this is the largest... >>

BizReport | Mobile Marketing March 17, 2009

Mobile Internet becoming mainstream

According to a recent comScore report mobile internet usage is quickly becoming mainstream. The report finds that mobile consumers are logging on daily to catch up on news and stay in touch with friends and family; the number of daily... >>

BizReport | Search Marketing February 27, 2009

comScore: Search term spikes reflect Americans' economic anxieties

Concerns over job prospects and financial wellbeing are being reflected in search terms, according to data recently released by comScore.... >>

BizReport | Mobile Marketing February 26, 2009

comScore: 'Light' users of PC Internet access mobile web more than 'heavy' users

Had someone asked me whether I thought 'heavy' or 'light' PC Internet users would be the most likely to access online content via the mobile web, I'd have gone with heavy, assuming that while not at their PCs they would... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Ecommerce archives February 13, 2009

comScore: US Ecommerce down but up

A mixed message from metrics firm comScore for etailers. According to the company US ecommerce was down about 3% in Q4 2008 but for the entire year, ecommerce actually grew about 6%. Why the difference? The stock market crash is... >>

BizReport | Social Marketing February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. ... >>

BizReport | Research archives February 03, 2009

comScore: Search, job categories continue to be hot

With New Year's many marketers threw out the old and rang in the new, but that could be a mistake. Rather than tossing out 2008, there are things we can all learn from the year. For instance two of the... >>

BizReport | Advertising archives January 29, 2009

comScore: Gamers want free plays

With money continuing to be in short supply around the world, gamers are turning to online avenues to get their fix of free game-playing. According to a new report from comScore online gaming increased 42% from December 2007 through December... >>

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