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BizReport | Advertising November 13, 2009

comScore, Massive partner for gaming insight

Online gaming is hot right now and marketers interested in capturing consumers' attention are beginning to take note. One problem with in-game advertising has been the transparency of ad platforms. A new partnership between metrics firm comScore and gaming solution... >>

BizReport | Internet November 10, 2009

comScore: Microsoft commands much of users' online time

When it comes to Internet rankings, Google is often up in the number one spot. But recent comScore data shows Microsoft way ahead of Google and Yahoo when it comes to the amount of time people spend on their online... >>

BizReport | Ecommerce November 06, 2009

comScore: Ecommerce down in Q3

The mall in your town may have a lot of traffic but chances are that traffic still isn't buying like it was a year or two ago. The same is true of online traffic. According to a new comScore report... >>

BizReport | Mobile Marketing November 04, 2009

Touchscreen mobile adoption skyrockets more than 150%

In the past year, touchscreen mobile devices including the iPhone, have increased adoption rates at a staggering pace. Good news for mobile marketers offering more than simple text offers or coupons, but what about marketers just getting into the market?... >>

BizReport | Advertising November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just... >>

BizReport | Social Marketing October 27, 2009

25% of UK ad impressions are social

When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than... >>

BizReport | Research October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora... >>

BizReport | Research October 19, 2009

For consumers, Internet crucial to brand awareness

Brands and marketers have long known that the Internet is a good way to give consumers more product information. Many, however, may not realize how much consumers are now relying on the Web to find product information and to make... >>

BizReport | Advertising October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

BizReport | Advertising October 12, 2009

comScore launches gamer targeting platform

In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment... >>

BizReport | Advertising October 12, 2009

Study: 10% of local ads are display

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Advertising October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA... >>

BizReport | Advertising October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore... >>

BizReport | Research September 29, 2009

comScore: Googlers view 10 billion videos in August

When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube)... >>

BizReport | Blogs & Content September 09, 2009

Summer headlines drive traffic to government websites

Looking for answers from healthcare to car programs, consumers pushed more traffic onto government websites throughout July in the US. According to a new comScore report more than 81 million Americans visited a government website, about 42% of the total... >>

BizReport | Mobile Marketing September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year... >>

BizReport | Social Marketing September 02, 2009

comScore: 1 in 5 U.S. display ads served on socnets

Recent figures released by comScore demonstrate the growing acceptance of social networks to marketers in the U.S.... >>

BizReport | Search Marketing August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based... >>

BizReport | Research August 20, 2009

comScore: Broadbrand growth higher in the country

In America there is a saying - life is slower in the country. Meaning that outside of big cities there are fewer problems and fewer amenities. That is still true except in one respect: broadband growth. According to a new... >>

BizReport | Advertising August 19, 2009

comScore: Online ad campaigns for CPG brands out-perform TV

Advertising CPG brands online can be as effective, if not more, than advertising them on television, according to new data from comScore and dunnhumbyUSA.... >>

BizReport | Research August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television.... >>

BizReport | Research August 18, 2009

comScore: Video surges as major news stories break

For perhaps the first time, a link has been seen between news headlines and online video viewing. comScore researchers found in June that major and breaking news headlines drove a surge in video viewing as more than 157 million viewers... >>

BizReport | Search Marketing August 17, 2009

Google users are a loyal bunch

Data from comScore, released Friday, shows that Yahoo and Microsoft have a real battle on their hands if they are to pry Google users away from the brand.... >>

BizReport | Ecommerce August 10, 2009

comScore Europe: UK employees shop online at work

Online shoppers in the UK are more likely to make a purchase at work than when at home, according to a new study by comScore Europe. ... >>

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