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BizReport | Ecommerce archives May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25%... >>

BizReport | Blogs & Content archives May 14, 2010

Online population in Mexico up 20% YoY

When it comes to fast-growing online segments, all eyes seem to be focused on the Asian markets. But according to comScore there is another fast-growing segment in the Western Hemisphere: Mexico. According to a recent report the Mexican online population... >>

BizReport | Trends & Ideas archives May 13, 2010

Facebook serves most banner ads in Q1

Another month and another milestone for the social networking behemoth that is Facebook. comScore has just released data showing the website served up more banner ads than any other website on the Internet during the first quarter of 2010. ... >>

BizReport | Mobile Marketing May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With... >>

BizReport | Advertising archives May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Advertising archives May 10, 2010

Why marketing strategy should measure more than clicks

When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more... >>

BizReport | Research archives May 06, 2010

comScore: Loyalty may not be enough in economic pinch

Loyalty may not beat price point, at least at this point in the economic recovery. That, according to a recent comScore report which found that even loyalty consumers are influenced by price point as they try to save more money.... >>

BizReport | Advertising archives April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>

BizReport | Research archives April 19, 2010

Mobile game niche down but could skyrocket

Over the past year, despite forecasts predicting that the mobile gaming market would explode, the market actually showed a 13% decrease. However, that should turn this year thanks to the rapid adoption of smart devices. A new report from comScore... >>

BizReport | Advertising archives April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>

BizReport | Ecommerce archives April 01, 2010

TheFind granted 6th patent

When it comes to online shopping a huge amount of traffic - at least for now - is coming from comparison shopping engines (CSEs). Each month more consumers logon to CSEs in the hopes of cutting their research time and... >>

BizReport | Research archives March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when... >>

BizReport | Advertising archives March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Blogs & Content archives March 24, 2010

comScore: iPad, e-Reader consumers want content

Don't look to the iPad to solely deliver more video consumers. According to research from comScore both Apple's iPad and the emerging e-Reader consumer base are most interested in consuming readable content on the devices, no surprise as most e-Readers... >>

BizReport | Blogs & Content archives March 22, 2010

ABC upgrades health content

Get ready for more health information from broadcaster ABC. This week the news network launches an expanded health section, a partnership between ABC and Healthline Networks. Content and information on the site will be powered by Healthline Networks and will... >>

BizReport | Research archives March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Research archives March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Search Marketing March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore.... >>

BizReport | Advertising archives March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor... >>

BizReport | Research archives March 11, 2010

Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. ... >>

BizReport | Blogs & Content archives March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo,... >>

BizReport | Blogs & Content archives February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers.... >>

BizReport | Research archives February 17, 2010

comScore: Consumers' use of Internet climbs to new heights

In the twelve months to November, 2009, the online sectors showed sturdy growth, according to comScore's Digital Year in Review. Most of the growth can be attributed to an increase in consumer use of digital channels. ... >>

BizReport | Research archives February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

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