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BizReport | Social Marketing September 02, 2010

Facebook changing how Latin American's interact online

Search engines are still getting hits, but in Latin America social networks are beginning to push into the top slots. According to new information from comScore, Facebook is nearing the top for most-visited website in both Mexico and Chile.... >>

BizReport | Blogs & Content archives August 30, 2010

comScore: Even docs checking health information sites

When it comes to health, it seems everyone is now turning online. Including physicians. According to the new comScore/ImpactRX Measurement solutions more than 80% of physicians online visited health care information sites and health categoried websites during the first quarter... >>

BizReport | Blogs & Content archives August 24, 2010

comScore: Indian consumers turning to business, finance

The surfing habits of Indian consumers are changing. According to a new comScore report, consumers in India have increased their consumption of news and information on business and financial websites by 45% (Year over Year). Considering the Indian online population... >>

BizReport | Advertising archives August 18, 2010

AdGent release ups engagement through pre-stitial ads

This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to... >>

BizReport | Blogs & Content archives August 17, 2010

comScore: Viewers watched 14 hours of video in July

Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>

BizReport | Social Marketing August 16, 2010

Twitter doubles audience, Latin Americans leading pace

When it comes to Twitter, it seems everyone is talking about the platform. Turns out, according to a new comScore report, that nearly everyone is actually tweeting, not just talking about tweeting. The report finds that Twitter's global audience doubled... >>

BizReport | Ecommerce archives August 12, 2010

Experian: Mobile will impact holiday season

Experian Marketing Services has released the 2010 Holiday Marketer Report; within, an interesting forecast for e- and m-commerce. According to the report consumers are adapting to the mobile marketplace very quickly for both purchases and product research. Because of that,... >>

BizReport | Advertising archives August 09, 2010

TargetSpot, Aha Mobile in exclusive deal

Terrestrial and local radio may not be on advertisers' minds, at least not as much today as ten years ago, but internet radio? It's a different beast and with increased mobile targeting options, many brands are signing on to find... >>

BizReport | Social Marketing July 29, 2010

Socnets pulling in more women than men

When it comes to social networks women are once more proving they are just more social. According to new research from comScore women are more active in the social space than men. Researchers found that social networks, on a global... >>

BizReport | Ecommerce archives July 28, 2010

Brands: Site search as important as search engines

No, we're not advising all you ecommerce brands to run out and cancel any paid search campaigns. But a new study from Searchandise Commerce and iProspect indicates that on-site search may be as important as buying keyword campaigns. Researchers found... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Mobile Marketing July 19, 2010

Buick spots 35% increased purchase intent from immersion ads

While much advertiser attention has been focused on Apple's new iAd, a similar release from Greystripe is also showing great promise for branded advertisers. The recently released Immersion Ad units give marketers the ability to use several different types of... >>

BizReport | Advertising archives July 05, 2010

comScore: 40% of display ad impressions are rich

They aren't your grandfather's display ads any longer. A new report from comScore shows that 40% of US online display ad impressions are now served via rich media and flash. Leaderboards, JPG displays are leading the overall category. For marketers... >>

BizReport | Mobile Marketing June 29, 2010

comScore: Consumers now mapping smartphones

Consumers like maps. There is no denying it. Whether plotting an upcoming trip, finding a better way to survive the morning commute or giving directions to visitors mapping sites are a favorite hub. New research from metrics firm comScore finds... >>

BizReport | Blogs & Content archives June 21, 2010

Study: Online overtaking print in ad, readership races

When it comes to advertising most brands and marketers still consider television and newspaper to be the best options. That frame of mind needs to change according to a new report from comScore which indicates that more consumers are consuming... >>

BizReport | Research archives June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>

BizReport | Advertising archives June 17, 2010

News sites see highest display ad CPMs, lowest impressions

Display ads on news websites may not attract as many impressions as those on social networks but they do command the highest CPMs, according to new figures released by comScore.... >>

BizReport | Advertising archives June 16, 2010

Reports: Ad space, E-Commerce rebounding in Q1

Have we finally reached the point where advertising numbers are coming back? Where consumers have shrugged off savings for purchases? We may be closer, at least. In both ad spending and ecommerce, more money was spent in Q1 2010 than... >>

BizReport | Search Marketing June 14, 2010

KENSHOO partners Experian/Hitwise for search campaigns

Experian/Hitwise and KENSHOO have partnered for an integrated platform which will utilize Experian/Hitwise's search data into KENSHOO's keyword bid management solution. This should help marketers obtain higher ROI's from search campaigns because of the increased targeting and keyword information available.... >>

BizReport | Mobile Marketing June 10, 2010

HipCricket 6.0 offers tighter targeting

In the mobile ad world it's all about location. When consumers logon from smartphones or laptops they do not just want information about a store they want to know the closest location for a particular franchise. HipCricket's upgraded 6.0 platform... >>

BizReport | Research archives June 07, 2010

Platform suite offers video marketers consumption rates by device

Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and... >>

BizReport | Internet June 02, 2010

comScore: April U.S. online video viewer numbers down

comScore's U.S. video metrix figures for April were released earlier this week showing the number of video viewers to be down and a relatively new kid on the block performing well.... >>

BizReport | Advertising archives May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Ecommerce archives May 24, 2010

comScore: Ecommerce up 10% in Q1

Here's one more sign that the economy, both in the US and around the world, is in recovery mode: comScore is reporting that, overall, ecommerce increased by about 10% for the quarter. According to comScore numbers the online retail spend... >>

BizReport | Ecommerce archives May 20, 2010

Mother's Day is in the books, are you ready for a Father's Day boom?

Unlike the Christmas holidays when consumers plan months in advance for gifts, Valentine's Day, Mother's Day and the upcoming Father's Day holidays have the tendency to sneak up on consumers. The sneaking up factor is the key takeaway from CashStar's... >>

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