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BizReport | Research archives July 31, 2009

Tough economy finds more surfing the job sites

Although job sites are always a hotbed of traffic, over the past few months as the economy has continued its downward spiral traffic has gotten even hotter. Metrics firm comScore finds that traffic to career websites has reached more than... >>

BizReport | Blogs & Content archives July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging... >>

BizReport | Advertising archives May 27, 2009

ScreenDigest: In-game ads to reach $1 billion by 2014

And the controversy continues. There are those in favor of in-game advertising - including consumers - and those who poo-poo the idea of billboarding a brand at a time when the consumer is engaged with a game and not an... >>

BizReport | Research archives May 14, 2009

Get the most from green ads

An expanded metrix from comScore could help marketers get a better grasp on green communities, consumers and advertising campaigns. comScore has released the Green Expanded Category to show marketers where green consumers live online.... >>

BizReport | Research archives April 17, 2009

comScore: US Hispanic online population reaches milestone

February 2009 marked a first for the online marketplace. For the first time the US Hispanic online population reached 20.3 million unique users; that is 11% of the total US online population. The Hispanic audience segment is now growing faster... >>

BizReport | Advertising archives March 25, 2009

Car companies focusing on SUVs

From the what-are-they-thinking file, a new report from comScore shows that automotive manufactures are focusing online ad efforts on SUVs rather than more fuel-efficient car models. Although many SUV models are now more fuel efficient or have hybrid versions available,... >>

BizReport | Viral Marketing March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in... >>

BizReport | Research archives March 05, 2009

comScore: Video viewing increases 15%

Think online video is a passing fad to be avoided in favor of more long-lasting advertising mediums? Think again. According to a new comScore report video viewing increased 15% from December 2008 to January 2009. ... >>

BizReport | Research archives February 23, 2009

Can tax season lead to increased ROI?

If you're targeting a specific demographic that short answer to that question is yes. Why? Because as the April 15 tax deadline approaches more and more consumers are clicking onto tax related websites to make the most of their dollars.... >>