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BizReport | Internet July 10, 2019

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service.... >>

BizReport | Mobile Marketing February 21, 2017

Report: Desktops still lead online spending

It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. ... >>

BizReport | Ecommerce December 26, 2016

Ecommerce Roundup: Holiday spend tops $55 billion

So far, the holiday season has been very kind to retailers. According to comScore's data US shoppers have spent just over $55 billion online; that is a 13% YoY increase. Between the Thanksgiving and Christmas holidays, there were 22 billion... >>

BizReport | Ecommerce December 19, 2016

Ecommerce Roundup: Holiday sales steadily trending up

New data out from comScore this week shows the holiday season is continuing to trend up for retailers with Green Monday pulling in just over $1.6 billion. There have now been 20 billion dollar sales days during the 2016 holiday... >>

BizReport | Ecommerce December 12, 2016

Reports: Shoppers buying, worried about inventory

According to comScore data, there have been more than 11 billion dollar sales days so far this holiday season, with digital commerce showing 14% growth YoY so far. This strong growth is good news for retailers. Here's how it breaks... >>

BizReport | Advertising July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Search Marketing April 12, 2016

Report: US paid search spend down YoY

For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame... >>

BizReport | Mobile Marketing February 24, 2016

New studies underline mobile's importance

Two new reports underline the importance of mobile devices not only for shoppers, but for retailers and other brands. ... >>

BizReport | Ecommerce January 14, 2016

Report shows mobile growth outpaced desktop for 2015 holidays

Retailers aren't complaining about the over $56 billion spent via desktops during the 2015 holiday season, but they may be surprised about another shopping venue: mobile. According to comScore mobile commerce growth outpaced desktop by more than 40%. ... >>

BizReport | Mobile Marketing May 06, 2015

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue... >>

BizReport | Mobile Marketing April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad... >>

BizReport | Ecommerce April 08, 2015

Study: Mobile key to global ecommerce success

If brands polled customers around the world one thing would be clear: shoppers in different regions want different things. Some want free shipping, others want payment options. But, one new report indicates there is one thing all shoppers want: flexibility.... >>

BizReport | Mobile Marketing February 02, 2015

Mobile Roundup: New tools to cross devices

The mobile space is expected by many to have a big year in 2015. While most American's have had smartphones for a while now, tablets continue to gain share and the market outside the US continues to boom. ... >>

BizReport | Ecommerce January 08, 2015

Euclid: Traffic down although sales up over Christmas

In-store analytics hub Euclid is releasing a holiday recap, which shows strong sales through the retail sector even though traffic into physical stores declined year over year. The difference can be credited to stronger than average online retail sales. ... >>

BizReport | Ecommerce January 05, 2015

NRF: Holiday return fraud could cost $3.8b

While the 2014 holiday shopping season was a strong one for retailers across the US, the National Retail Federation is reporting holiday return fraud could cost retailers upwards of $4 billion. Their annual survey indicates fraudulent returns could cost $10.9... >>

BizReport | Ecommerce December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. ... >>

BizReport | Ecommerce December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This... >>

BizReport | Ecommerce November 18, 2014

comScore: Expect 16% retail growth over 2014 holidays

Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion.... >>

BizReport | Mobile Marketing June 26, 2014

Study: Americans afraid of losing phones

According to comScore Android and Apple's iOS hold a 95% share of the US smartphone market; Android is slightly ahead in adoption (51% vs. 42%). In April more than 167 million Americans owned smartphones - that is nearly 70% of... >>

BizReport | Mobile Marketing June 11, 2014

Yahoo: Summer travelers looking online

School is out for nearly all of us in the US. That means parents and young adults are looking up hotspots for summer vacation travel. And, according to new data out from Yahoo, they aren't just calling a travel agent... >>

BizReport | Ecommerce June 06, 2014

Euclid: Retail traffic down, conversions up

Shoppers are doing more than looking in windows. That is the takeaway from new data out from Euclid Analytics. According to their May research while traffic to stores was down 11% for the month, actual store conversions increased.... >>

BizReport | Ecommerce June 02, 2014

comScore: Retail Ecommerce up 12%

Ecommerce usually doesn't set records until November and December of each year, but new data out from comScore indicates a strong quarter for US desktop-based retail ecommerce in Q1 - with sales pushing past the $56 billion mark.... >>

BizReport | Ecommerce May 13, 2014

Report: April disappointing for retailers

April may not be the cruelest month to most of us - after all, the cold finally broke across the Upper Midwest and spring was definitely arriving in most areas - but don't tell retailers that. According to new data... >>

BizReport | Mobile Marketing April 30, 2014

AppFlood: East winning mobile traffic, West winning mobile spend

Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the... >>

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