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BizReport | Research July 23, 2009
Click Fraud drops 3+% year over year
Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>
BizReport | Research July 17, 2009
Click Forensics releases new tool to fight fraud
Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help... >>
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- Expert: Brands missing mark in data, retargeted campaigns
- Report: BTS driven by in-store buys
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- Study: 40% using phones for video capture
- Report: Apple Pay failing to engage merchants
- Study: Push notifications + Email = App Engagement
- Expert: Why free isn't free and how publishers can educate consumers
- Study: Future of Retail is choice