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BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Mobile Marketing June 28, 2010

College students favor mobile phone comms over computers

Marketers looking to communicate with students might want to take a look at the results of a recent study that shows smart phones, not computers, are their entertainment and communication tool of choice. ... >>

BizReport | Trends & Ideas August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need... >>

BizReport | Social Marketing October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth.... >>

BizReport | Social Marketing August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school.... >>