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BizReport | Trends & Ideas August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need... >>

BizReport | Social Marketing October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth.... >>

BizReport | Social Marketing August 09, 2007

Wal-Mart gets social with back-to-school college students