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BizReport | Email Marketing May 21, 2009

Study: Nav bars in email drive clicks

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself.... >>

BizReport | Advertising March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per... >>

BizReport | Search Marketing January 29, 2009

Click Forensics: Click Fraud rises to 17%

In Q4 2008 click fraud reaches it's highest level - yet. According to new data from Click Forensics the click fraud rate reached 17.1% for the quarter with traffic from botnets accounting for more than 30% of all fraudulent clicks;... >>

BizReport | Advertising October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

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