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BizReport | Trends & Ideas April 23, 2010

Click Forensics addition serves ads in real time

A new tool from Click Forensics, the ad verification and traffic quality solution, helps marketers reach a more engaged audience by serving ads in real time. Called Search Quality Score, the platform gives ad networks, brands and ad agencies the... >>

BizReport | Email Marketing April 02, 2010

Lyris helps cosmetics firm double email ROI

Yet one more sign that email is far from dead: by focusing on message and deliverability a cosmetics firm using the Lyris HQ platform has doubled revenue, increased deliverability by nearly 100% and pushed click-thrus to higher levels. ... >>