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BizReport | Advertising archives May 30, 2012

PointRoll: Rich media pushing interaction, completion rates

PointRoll has released the 2011 Benchmark Report, identifying the top ad formats for engagement amongst consumers. The top verticals for interaction included Toys & Games Manufacturers, Consumer Goods Manufacturers and Pharma marketers. ... >>

BizReport | Advertising archives April 19, 2011

Report: Russian consumers not so clickey

Click through rates have seen steady declines over the years, prompting advertisers and brands to come up with new ways to engage online consumers through display ads. Relevant and contextual advertisers has seemed to work, at least on most consumers,... >>