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BizReport | Advertising archives July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination.... >>

BizReport | Blogs & Content archives December 09, 2013

Long? Short? Which headline length generates the most click-throughs?

Headlines should be eye-catching and well-crafted to lure in readers. While there are many aspects to headline writing that contribute to its success, content discovery platform Outbrain has used click-through data to ascertain specifically whether the length of a headline... >>

BizReport | Advertising archives July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Email Marketing August 28, 2012

Silverpop: Travel sector has worst email CTRs

In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop reveals that the travel sector is the worst-performing in terms of click-through rates.... >>

BizReport | Search Marketing January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices.... >>

BizReport | Search Marketing August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes.... >>

BizReport | Advertising archives March 14, 2011

ContextWeb: Long-tail websites = increased CTRs

Advertisers who ignore the millions of long-tail sites on the Internet are making a costly mistake, according to a new report from contextual advertising firm ContextWeb.... >>

BizReport | Social Marketing February 11, 2009

The problem of advertising on social networks

New research from InsightExpress found that social media users see advertising on social networks as a hot topic where traditional ads are out but participatory and opt-in ads are tolerated. Meanwhile, uVizz are promising an ad experience that 'fits' with... >>

BizReport | Research archives August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. ... >>

BizReport | Search Marketing February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account... >>

BizReport | Email Marketing November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. ... >>

BizReport | Email Marketing October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others.... >>