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BizReport | Advertising January 23, 2013

Advertising: 2013 to be the year of the viewable impression

Ad technology firm OnScroll believes 2013 is the year of the viewable impression after 2012 was the year that industry experts recognized and pushed to address the problem of paying for ads that are never viewed.... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Email Marketing June 22, 2010

Email + social media buttons = increased CTRs

A new report from email marketing provider GetResponse has added weight to the argument that social media links in email communications significantly increases click-through rates.... >>

BizReport | Social Marketing August 14, 2009

Vitrue: Facebook wall posts generate CTRs in excess of 6%

A social media start up claims to have measured click-through rates for Facebook wall posts and found them to be significantly better than the average email or display ad campaign.... >>

BizReport | Mobile Marketing April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>

BizReport | Advertising November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers.... >>

BizReport | Advertising September 05, 2007

Consumers don't need to react to remember

While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. ... >>

BizReport | Social Marketing July 16, 2007

Advertisers disappointed with Facebook's CTR

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads?... >>

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