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BizReport | Search Marketing April 09, 2010

Reports: Click Fraud continues to be a growing problem

Although the click fraud rate is up again for the online industry as a whole, for social networks, the rate is down. A new report from Click Forensics finds that the click fraud rate on social networks is just over... >>

BizReport | Advertising archives February 17, 2010

mediaForge launches post-engagement metrics platform

A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the... >>