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BizReport | Advertising June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. ... >>

BizReport | Advertising May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls... >>

BizReport | Advertising January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Internet October 10, 2014

Expert: Call intelligence isn't just about attribution

While the majority of marketers have become comfortable with online marketing, call intelligence is still relatively ignored - and it can come off as complex and intimidating for marketers. As a result, I think the industry will be focused on... >>

BizReport | Internet October 09, 2014

Expert: Brands need call intelligence

The mainstream adoption of smartphones is transforming the way consumers discover and interact with brands. With just the tap of a button people can make a purchase or connect directly with a company, which is contributing to the massive increase... >>

BizReport | Mobile Marketing August 13, 2013

How click-to-call is pushing brand messages in mobile

As brands become more at ease with online ad options, some traditionally offline engagements are making it online - including the resurgence of click to call advertising. Many still see the phone as a very high-value channel for engaging customers,... >>

BizReport | Research March 28, 2013

How to improve click to call campaigns

According to data from the Google Playbook, 67% of shoppers are now researching online and making purchases in-store. Mobile ads are helping some shoppers find the right buy, but for some brands there is a disconnect between mobile ad units... >>

BizReport | Mobile Marketing March 27, 2013

How click to call can improve your business

Consumers are seeing more mobile ads than ever and conducting more mobile searches than ever. But there is still a gap between what the consumer is looking for in the mobile space and what they are finding - namely that... >>

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