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BizReport | Advertising September 14, 2015

Report: Mornings best for clicks

When it comes to the mobile space mornings are better. For clicks, that is. According to new data focused on both US and UK based mobile consumers, mobile ad click through rates are highest during the morning hours, and in... >>

BizReport | Advertising April 25, 2012

comScore: Clicks don't matter?

A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>

BizReport | Research May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. ... >>

BizReport | Search Marketing April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off.... >>

BizReport | Email Marketing March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong.... >>

BizReport | Search Marketing March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama.... >>

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