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BizReport | Search Marketing January 21, 2010

Report: Q4 click fraud decreased 2% YoY

Although click fraud remains a big concern for online marketers there could be a light on the horizon. ClickForensics has released Q4 2009 numbers, which reveal a decrease of more than 2% year over year; click fraud for the quarter... >>

BizReport | Advertising January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Search Marketing December 17, 2009

Anchor Intelligence to score traffic for Affinity

As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic, of course, is knowing where the good traffic is - and where the bad takes off... >>

BizReport | Advertising November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring... >>

BizReport | Advertising November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying... >>

BizReport | Research October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Advertising October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Internet October 12, 2009

Massive click fraud ring detected and eliminated

The largest click fraud ring ever discovered has been detected and eliminated by Anchor Intelligence, according to reports out this week, saving advertisers millions of dollars. ... >>

BizReport | Advertising October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is... >>

BizReport | Search Marketing September 21, 2009

Report: 95% of clicks fraudulent?

They say that a click is a click, but according to a recent Mpire report, using AdXpose, all clicks aren't equal. Especially clicks generated from run-of-network (RON) online advertising buys. According to the report up to 95% of these clicks... >>

BizReport | Search Marketing September 17, 2009

ClickForensics IDs new botnet

As if advertising didn't have enough pitfalls, a new click fraud botnet has been identified by ClickForensics; the botnet, they believe is linked to the recent NYTimes.com 'malvertising attack' which took over computers in order to commit the fraud. ClickForensics... >>

BizReport | Search Marketing August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine... >>

BizReport | Advertising August 13, 2009

ClickTale launches heatmap solution

Pay per click marketers may get a leg up from a new addition to ClickTale's suite of tools. The new Click Heatmap is a way for marketers to see every click on each page, even clicks which are only attempted.... >>

BizReport | Research July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud... >>

BizReport | Research July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Research July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help... >>

BizReport | Social Marketing June 30, 2009

What social click fraud means for marketers

Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have... >>

BizReport | Search Marketing June 10, 2009

Anchor Intelligence launches click fraud alerts

Afraid of click fraud? There is a new tool to help marketers better control monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of the ClearMark suite of tools; the platform works by emailing questionable traffic alerts to marketers.... >>

BizReport | Search Marketing May 13, 2009

IAB releases click measurement guidelines

After years of research and planning, the first click measurement guidelines have been release by the Interactive Advertising Bureau (IAB). Why create guidelines for click measurement?... >>

BizReport | Search Marketing May 08, 2009

ClickForensics upgrades Click Fraud Fighter solution

With click fraud rising, many marketers are turning away from paid search in favor of other advertising categories. Still, search marketing is one of the best ways to reach consumers and increase traffic to ecommerce websites. ... >>

BizReport | Search Marketing April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1... >>

BizReport | Advertising April 09, 2009

Ask.com, Anchor Intelligence partner for search ad solution

IAC search engine Ask.com has partnered with metrics firm Anchor Intelligence for an advertising measurement solution. The partnership will see Anchor Intelligence providing Ask.com with the ability to reduce non-billable traffic so that vertical marketers receive improved performance. ... >>

BizReport | Advertising March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per... >>

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