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BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Advertising August 12, 2013

Platform to ID phony traffic

There is a new player in the online security space. Mdotlabs released as a spin-off from the Broadcast Interactive Media platform; Mdotlabs is set up to help online businesses and ad agencies identify fraudulent online traffic and better protect their... >>

BizReport | Advertising June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising March 11, 2011

BrightRoll, Adometry partner to fight fraud

This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to... >>

BizReport | Research October 26, 2010

Reports: Click fraud, malware increasing

After a period when click fraud seemed to be slowing, new data from Click Forensics indicates another surge from fraudsters. According to the latest data, click fraud increased to 22.3% for Q3 2010. That is a near 4 point increase... >>

BizReport | Blogs & Content September 21, 2010

Burst taps The Media Trust for malware detection

With online ad spending set to reach record levels over the next few years, marketers are seeing green. They should be seeing yellow, however, as in caution. In addition to more brands, marketers and consumers in the online space there... >>

BizReport | Research July 23, 2010

Reports: Click fraud, captcha breakers threatening brands

There is no rest for the wicked in the online space. New research from Click Forensics and MessageLabs finds that fraudsters continue to work overtime to obtain consumers' private information from both paid search and email advertisers.... >>

BizReport | Research July 09, 2010

Anchor Intel: Attempted click fraud up 26%

Although invalid traffic showed a significant decrease from Q1 to Q2 2010, attempted click fraud remained basically unchanged from quarter to quarter. Which means PPC marketers need to remain guarded in their campaigning. Especially since, year over year, the attempted... >>

BizReport | Research April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for... >>

BizReport | Search Marketing April 09, 2010

Reports: Click Fraud continues to be a growing problem

Although the click fraud rate is up again for the online industry as a whole, for social networks, the rate is down. A new report from Click Forensics finds that the click fraud rate on social networks is just over... >>

BizReport | Search Marketing January 21, 2010

Report: Q4 click fraud decreased 2% YoY

Although click fraud remains a big concern for online marketers there could be a light on the horizon. ClickForensics has released Q4 2009 numbers, which reveal a decrease of more than 2% year over year; click fraud for the quarter... >>

BizReport | Advertising January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Search Marketing December 17, 2009

Anchor Intelligence to score traffic for Affinity

As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic, of course, is knowing where the good traffic is - and where the bad takes off... >>

BizReport | Advertising November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring... >>

BizReport | Advertising November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying... >>

BizReport | Research October 28, 2009

New click fraud hotspots identified

A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers. The good news? Click fraud has declined by a small amount. The bad news? Fraudsters... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Advertising October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Internet October 12, 2009

Massive click fraud ring detected and eliminated

The largest click fraud ring ever discovered has been detected and eliminated by Anchor Intelligence, according to reports out this week, saving advertisers millions of dollars. ... >>

BizReport | Advertising October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is... >>

BizReport | Search Marketing September 21, 2009

Report: 95% of clicks fraudulent?

They say that a click is a click, but according to a recent Mpire report, using AdXpose, all clicks aren't equal. Especially clicks generated from run-of-network (RON) online advertising buys. According to the report up to 95% of these clicks... >>

BizReport | Search Marketing September 17, 2009

ClickForensics IDs new botnet

As if advertising didn't have enough pitfalls, a new click fraud botnet has been identified by ClickForensics; the botnet, they believe is linked to the recent NYTimes.com 'malvertising attack' which took over computers in order to commit the fraud. ClickForensics... >>

BizReport | Search Marketing August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine... >>

BizReport | Advertising August 13, 2009

ClickTale launches heatmap solution

Pay per click marketers may get a leg up from a new addition to ClickTale's suite of tools. The new Click Heatmap is a way for marketers to see every click on each page, even clicks which are only attempted.... >>

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