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BizReport | Advertising March 24, 2010

Google introduces 'search funnels' reporting feature for AdWords

Google has launched a new AdWords reporting feature that it says will enable advertisers to make better, more informed keyword, ad group and campaign decisions. ... >>

BizReport | Ecommerce December 22, 2009

Click Forensics, eBay partner for traffic monitoring

A new deal between traffic quality hub Click Forensics and online marketplace eBay could help ecommerce advertisers with eBay stores gain more from incoming traffic. The partnership will allow Click Forensics to monitor traffic to filter out low quality or... >>

BizReport | Advertising October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is... >>

BizReport | Advertising October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view.... >>

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