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BizReport | Trends & Ideas January 09, 2018

Should you really be jumping on new tech bandwagons?

I am sure you have been reading all the New Year articles about what new technologies marketers can harness to delight and acquire new customers and keep existing customers happy. But, new research suggests that hopping on the new technology... >>

BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Email Marketing December 12, 2017

Can email hold its own against customer service chatbots?

Email has ruled marketers' digital toolboxes since the first modems began networking. But, could its reign in customer service be rudely interrupted by chatbots? ... >>

BizReport | Social Marketing July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. ... >>

BizReport | Loyalty Marketing May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience?... >>

BizReport | Ecommerce March 03, 2017

Expert: Chatbots poised to change how people browse

While some experts believe chatbots are only - and will be only - a customer service or search type tool, one expert says chatbots will do more. Specifically, that chatbot will change the way people interact with the Internet at... >>

BizReport | Advertising February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots,... >>

BizReport | Ecommerce February 13, 2017

Expert: How to engage chatbots without losing the human touch

While chatbots are getting more play where on-site search and customer service are concerned, one of the key drawbacks is that chatbots leave out the comfort of the human element. One expert offers advice on how to employ bots while... >>

BizReport | Ecommerce December 23, 2016

Expert: How shoppers are using chatbots to connect

Instant Messaging isn't net to the online space, but using instant messenger type interfaces as a customer service option is relatively new. Chatbots, however, are growing in popularity, and according to one expert are helping to up the engagement factor... >>

BizReport | Advertising December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. ... >>

BizReport | Social Marketing November 18, 2016

Expert: Chatbots may become key to customer service

With more consumers moving into the social space, it makes sense for businesses to be there, too. Twitter recently announced a customer service bot would be introduced through their platform, and that move could be an indicator of where customer... >>

BizReport | Trends & Ideas October 03, 2016

UK consumers believe robots will provide better customer service than a human

More than a quarter of consumers in the UK believe that robots will provide a better customer service experience than a human, according to new research from OpenText. ... >>

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