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BizReport | Research August 22, 2013

Brands: Consumers want you to be involved

The time is now to get involved - with causes and with disaster relief. That is the takeaway from a new report out from Cone. According to the research most global citizens want to see their favorite brands involved in... >>

BizReport | Advertising May 13, 2013

How to choose the right cause for your brand

Brands have been participating in cause marketing since Bruce Burtch pioneered the concept in 1976 with the famous Marriott-March of Dimes campaign. Today's brands have even more ways to get involved, but one thing hasn't changed: causes and brands need... >>

BizReport | Advertising November 07, 2011

3 Questions with Sharing Spree

Over the past nine months, social commerce site Sharing Spree has seen incredible growth. Part of that is due to the consumer hunger for daily deals, but also because instead of reaping huge rewards as a company, this deal site... >>

BizReport | Ecommerce May 05, 2011

Giving Meter: Consumers more apt to give online

When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested... >>

BizReport | Ecommerce April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal... >>

BizReport | Research December 04, 2009

How to capitalize on charitable feelings this holiday season

Partnering with a charity to improve on brand image or recognition is nothing new. Before the Internet and even before television brands were sponsoring charity drives, helping to collect money or finding ways to distribute charitable goods to consumers. The... >>

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