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BizReport | Social Marketing May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their... >>

BizReport | Advertising November 18, 2009

How to choose the right endorsement for your brand

When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good 'gets' when it comes to product endorsements. Sometimes an average Joe... >>

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