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BizReport | Social Marketing January 25, 2018

Is influencer marketing best done in-house or outsourced?

Influencer marketing is nothing new. Instead, it has evolved. Today's consumers are shunning celebrity endorsement and instead craving an authentic, relatable voice to cut through the din of a commercialized and over-saturated advertising market.The question is - who is best... >>

BizReport | Advertising archives August 29, 2017

5 Tips for Working with a Celebrity Spokesperson

Working with a celebrity is a dream for many small businesses, but rather than accepting just anyone, businesses need to understand what a celebrity can - and cannot - do for them. Here are 5 tips to help businesses work... >>

BizReport | Advertising archives May 29, 2017

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. ... >>

BizReport | Blogs & Content archives September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Advertising archives August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so... >>

BizReport | Social Marketing May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. ... >>

BizReport | Blogs & Content archives May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Advertising archives January 08, 2014

Stats in ads more convincing that celebs, finds UK survey

Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust.... >>

BizReport | Social Marketing March 23, 2011

Fans of celebs more likely to be fans of brands

Celebrities can be important brand ambassadors, but new research from The Nielsen Company suggests that followers of celebrities are just as valuable an asset. ... >>

BizReport | Advertising archives January 28, 2011

Celebrity endorsements in ads largely ineffective

Think having a celebrity endorse your product or service will maximize the effectiveness of your advertising? Think again. New research from Ace Metrix confirms what many people already know - celebrity endorsements are largely ineffective.... >>

BizReport | Social Marketing January 12, 2011

OFT warns against deceptive advertising on Twitter

Celebrities who fail to declare a financial interest in the promotion of products via Twitter are coming under the scrutiny of the U.K.'s Office of Fair Trading. ... >>

BizReport | Advertising archives June 02, 2010

Three tips to choose the right celebrity for your brand

When it comes to scandals, consumers don't care. That is, as long as the scandal is related to the celebrity endorser and not the actual product. According to a recent AdWeek Media and Harris poll of more than 2,000 American... >>

BizReport | Advertising archives March 19, 2009

Report: Online consumers respond to athlete endorsements

Although sponsoring sporting events has been shown to turn off consumers, having an athlete endorse a single product is still a smart advertising move. According to a recent Insight Express report celebrity endorsements are still relevant to the masses.... >>